SOURCE: Eloqua Corporation

November 15, 2005 09:00 ET

Eloqua Express Delivers Integrated Demand Generation Platform to Small and Mid-Size Marketing Teams

Eloqua Express Moves Customers Beyond Stand-Alone Email Marketing With an On-Demand Solution Integrating Website Analytics, Email and CRM

TORONTO -- (MARKET WIRE) -- November 15, 2005 -- Eloqua Corporation, the leading supplier of automated demand generation software for business-to-business marketers, announced the immediate availability of Eloqua Express, a powerful, affordable, easy-to-use email marketing and web analytics platform for small and mid-size businesses (SMB). Eloqua Express is a streamlined version of the award-winning Eloqua Conversion Suite™, an integrated demand generation platform that delivers measurable ROI and a continuous flow of qualified leads to global enterprises.

With Eloqua Express, marketing teams have a full-featured, affordable platform that goes beyond stand-alone email products and integrates with their customer relationship management (CRM) system, such as By measuring and improving the quality of all web-based campaigns, including email, Eloqua customers increase the quality and flow of leads to their sales teams. Salespeople see each of their prospects' website activities via, while marketers track complete campaign results from click-through to generated revenue.

"The Eloqua Express platform provides smaller organizations with a solution that can improve the efficiency of their marketing and sales programs and help them gain a better understanding of which marketing campaigns create the greatest return," said Denis Pombriant, managing principal of Beagle Research Group. "Lead generation is a constant challenge for virtually every company. While large companies have big budgets for generating customer demand, smaller companies have frequently relied on techniques such as e-mail broadcasting -- with mixed results. Without website analytics and CRM integration, these tools fail to deliver the qualified leads all companies need."

As a closed-loop, on-demand platform for business-to-business marketers, Eloqua Express offers these capabilities:

--  Creating and deploying personalized email campaigns;
--  Building rich prospect profiles by tracking campaign responses,
    including email opens and click-throughs, all website visits and search
    engine queries;
--  Reporting all prospect activity, behavior and interest to sales teams
    via deep integration with CRM;
--  Deploying personalized landing pages and pre-filled contact forms to
    maximize conversion rates;
--  Detailed monitoring and reporting on all prospects, visitors and cross-
    media campaigns, giving marketers visibility and accountability into
    campaign investment;
A Better Way to Manage Email Communication

"We were originally looking for a better way to manage email communications with our prospects. With Eloqua Express we landed a total lead qualification system," said Andrew Brown, director of product marketing at TriCipher, a leading innovator in authentication solutions. "Eloqua delivers a lot of functionality, and after completing a major marketing campaign, I feel I have only scratched the surface. The support team is very helpful and friendly and the training is absolutely superb. With Eloqua, I get a much better sense of where we are connecting with prospects and where we can optimize our messaging."

Eloqua Express enables growing companies to easily upgrade to the enterprise-class Eloqua Conversion Suite. Eloqua Conversion Suite™ executes, automates and integrates workflow across the key sales and marketing functions of email, direct mail, website analytics, marketing analytics and sales force automation to drive demand and cultivate the prospect information needed to close a sale. Eloqua's on-demand solution improves the quality and quantity of sales leads, eliminates waste and accelerates the entire selling process.

About Eloqua Corporation

Eloqua's global customers include Sybase, Seagate, Nokia, JBoss, Administaff, Nuance and many other leading marketers. Founded in 1999, Eloqua provides the leading integrated demand generation platform for executing, automating and measuring highly effective business-to-business marketing programs. Unlike stand-alone email products, Eloqua's Conversion Suite combines email, direct mail, chat, and website analytics to drive the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With market-leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for their sales force. Eloqua Corporation is headquartered in Toronto with offices in Boston, San Francisco, Austin and London.

For more information, please visit or call 866-327-8764.

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