SOURCE: Eloqua

December 07, 2007 10:50 ET

Eloqua® Honored With Demand Generation Program of the Year Award

Eloqua Wins Top Honors in Selling Power's 2007 Stevie Awards

TORONTO and LAS VEGAS, NV--(Marketwire - December 7, 2007) - Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced that its automated webinar and lead scoring program has been honored with a Stevie Award for outstanding Demand Generation Program of the Year at this year's Selling Power Sales Excellence Awards.

To continue Eloqua's high growth in 2007, the marketing team focused on driving high quality leads to the sales team with a variety of campaigns, including a successful webinar program. Registration and attendance at Eloqua's webinars well exceeds industry standards, with more than 1000 registrants for each event. By automating the entire invitation, confirmation and follow-up process, the team was able to focus on the content which is critical to continually drive prospects to these events. Recognizing that tremendous interest in the webinar topics didn't end after the event, a campaign nurture program was developed for each event -- a three stage program with a podcast, followed by a case study and then ending with product information about Eloqua.

The large number of leads for each of these events made a lead scoring program critical to identify sales-ready leads, while leads that were not ready for sales were nurtured by marketing until they met the sales-ready criteria. No lead was dropped and ultimately no resources wasted. Raising the quality of leads passed to sales increased revenue and deal size and also reduced the cost of converting leads. By automating the process, the webinar program became a predictable and reliable channel for sales leads with clear and measurable revenue impact.

"All of us at Eloqua are proud of our marketing team for winning the Stevie," said Joe Payne, CEO, Eloqua. "Eloqua is in the business of helping B to B marketing companies develop lead scoring and lead nurturing programs and we won this award for eating our own dog food -- applying to our own business the same technology and best practices that we sell to our customers."

The awards are jointly presented by Selling Power magazine, the leading sales management publication with 145,000 subscribers in 67 countries, and The Stevie® Awards. Members of the Awards' Board of Distinguished Judges & Advisors and their staffs selected Stevie Award winners from among the finalists. Finalists were chosen by business professionals worldwide during preliminary judging.

About The Stevie Awards

Hailed as "the business world's own Oscars" by the New York Post (April 27, 2005), Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Selling Power Sales Excellence Awards. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at

About Selling Power

Selling Power is the world's leading sales management magazine with more than 145,000 subscribers in 67 countries. Learn more at

Sponsors of the 2007 Selling Power Sales Excellence Awards include Employee Continuum, Heartland Payment Systems, infoUSA's, and Richardson.

About Eloqua Corporation

Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in the UK and Singapore. For more information, please visit or call 866-327-8764.

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