SOURCE: Eloqua


August 24, 2010 09:48 ET

Eloqua Introduces the Grande Guide to Lead Scoring

New Series Helps Marketers Become Instantly Proficient in Emerging Marketing Trends

VIENNA, VA--(Marketwire - August 24, 2010) -  Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue growth, today published the Grande Guide to Lead Scoring, a eight-page resource aimed to help marketers become proficient in the practice of lead scoring. This paper is the first in the multi-part series, dubbed "the Grande Guides." Each Grande Guide promises to help readers become an expert on a different marketing topic -- in the time it takes to drink a cup of coffee.

Today's Grande Guide explains what lead scoring is, how it can be used to generate revenue, and what the future holds for the practice. It also includes a comprehensive resources section, which highlights the most influential blogs, solutions, whitepapers and research in the industry, making it a must-have reference for any marketing professional.

"The resource in shortest supply for marketers is time," said Brian Kardon, CMO of Eloqua. "We've written a series of practical, informative guides with that need in mind. Truly, each Grande Guide will help marketers become a subject matter expert before they've finished their 16 ounce coffee."

Eloqua's director of content, Joe Chernov, added that the Grande Guides represent a shift in the type of content marketers can expect from Eloqua. "We recognize that people draw conclusions about the substance of a document based on the appearance of the layout. To this end, we've played quite a bit with the design element of the Grande Guides. The importance of the counsel is counterbalanced by the playfulness of the design. It's a fun combination."

In the tradition of "fun," Eloqua is kicking off the series by introducing a fictional character, Juan Eloqua, who cheekily shares his unrivaled expertise in two areas: growing coffee and growing revenue. Fans can expect Juan to return to introduce several future Grande Guides. 

The Grande Guide to Lead Scoring can be downloaded from Eloqua's website or the company's SlideShare Channel, where all of its shareable content is accessible. For more information on the series, visit Eloqua's "It's All About Revenue" blog and join the conversation on Twitter using #GrandeGuide.

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

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