SOURCE: Eloqua


October 29, 2009 11:51 ET

Eloqua Receives Acclaimed Industry Award for Excellence in Using Social Technologies

Leading Analyst Firm Honors Eloqua for Starting "The Conversation"

VIENNA, VA--(Marketwire - October 29, 2009) - Eloqua, the category-defining leader in marketing automation, was honored for its success with The Conversation with a Forrester Groundswell Award in the Business-to-Business Talking category. The third annual Forrester Groundswell Awards were announced this week at the Forrester Consumer Forum in Chicago.

The Forrester Groundswell Awards recognize excellence in achieving business and organizational goals with social technology applications. The awards program was developed to support and recognize the principles outlined in the Forrester Research book "Groundswell: Winning In A World Transformed By Social Technologies" (Harvard Business Press, 2008).

"Every year the quality of business social applications goes up, and marketers become more sophisticated," said Josh Bernoff, Senior Vice President, Idea Development at Forrester and coauthor of "Groundswell." "This year's winners stood out in a very competitive field; all of them demonstrate not just creative use of social technologies, but impressive, measurable results."

Eloqua's The Conversation (, is a fully interactive sales tool built to be shared, distributed and visited by those looking to learn more about how to make online marketing efforts more effective and demonstrate tangible ROI. The Conversation was built to turn visitors into pre-qualified, motivated leads and to increase the sales velocity for existing prospects.

The Conversation takes a humorous and engaging approach to educating prospects about the company's suite of lead generation products by leading them through a smart, interactive Q&A -- making the educational process two-way rather than simply flowing from the company to the prospect.

"We are honored to have won this prestigious award from Forrester," said Brian Kardon, chief marketing officer at Eloqua. "The Conversation embodies the philosophies of Eloqua by captivating an audience, being relevant and planting the seeds for more engaged, measured and meaningful dialog. We have been overwhelmed with the response to this campaign. Our prospects love the way it explains marketing automation in a humorous and straightforward way."

This year, there were more than 140 entries to the Forrester Groundswell Awards. Winners were chosen in Business-to-Business (B2B) and Business-to-Consumer (B2C) divisions across a number of categories. More information about the Forrester Groundswell Awards is available at:

Eloqua is the category creator and most experienced provider of marketing automation solutions that help drive marketing and sales success. With a global user base of more than 30,000 marketing professionals in 33 countries, Eloqua is the recipient of many industry accolades and its executives are sought after speakers and considered thought leaders in the space.

About Eloqua

Eloqua is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company's mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as American Express, Aon, Apple, Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers' Digital Body Language™, thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email

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