SOURCE: Eloqua


December 04, 2009 15:54 ET

Eloqua's Steve Woods Earns Industry Top Honor; Ranks Among Amazon Bestselling Authors

Author/Innovator Named One of the Most Influential People in Sales Lead Management

VIENNA, VA--(Marketwire - December 4, 2009) - Eloqua, the category-defining leader in marketing automation, applauds its co-founder and CTO, Steve Woods, for two recent honors. Woods was given top honors in the Sales Lead Management Association's (SLMA) first annual list of the Most Influential Sales Lead Management Professionals, while his recent book "Digital Body Language: Deciphering Customer Intentions in an Online World," ranked on's Bestseller pages in the prestigious international business and finance categories.

James W. Obermayer, executive director of the SLMA, said of the Most Influential winners, "These men and women are creators of wealth and we recognize their contributions to this important field of managing sales leads." Others named "most influential" by SLMA include Marc Benioff, CEO of and Ellis Booker, Editor of BtoB Magazine.

David Meerman Scott, the BusinessWeek bestselling author of "The New Rules of Marketing & PR" and "World Wide Rave" commented, "If you have a complex sale, stop making excuses! 'Digital Body Language' is your toolkit for marketing success."

Woods blogs, tweets and speaks about Digital Body Language, the evolution of marketing, and the future of marketing and sales. "It is an honor to be recognized by my peers throughout the international business community," said Woods. "The marketing landscape is changing rapidly, and our work at Eloqua is about giving marketers a new set of tools that are in line with the way people make buying decisions in an online world."

About Eloqua

Eloqua is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company's mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as American Express, AON, Apple, Cognos, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers' "Digital Body Language," thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email

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