SOURCE: StrongMail


January 12, 2010 08:00 ET

Email Marketing Report Reviews Top Campaigns of Q409 and Five Trends to Watch in 2010

StrongMail's Quarterly Report Analyzes Top Email Campaigns From Southwest Airlines, Esurance, GoGo Inflight Internet, Going, and

REDWOOD CITY, CA--(Marketwire - January 12, 2010) - StrongMail, a leading provider of online marketing solutions for email and social media, today announced the Q409 edition of its Email Breakthrough Report series, featuring detailed analysis of best-in-class email marketing campaigns across five industry verticals.

With expert commentary and a visual analysis of each winning template, the Email Breakthrough Report Q409 provides email marketers with a valuable resource and benchmark for evaluating their own campaigns. In addition to social media integration, the "Top 5 Trends to Watch" featured in this latest report span some of the core building blocks of successful campaigns, including superior applications of dynamic content, design and promotional offers.

The "breakthrough" campaigns featured in this report were selected from more than 100 email campaigns in Q409 for excellence in the following areas: outstanding content and creative execution, application of sophisticated email technology, use of innovative digital marketing techniques, and a commitment to an exceptional user experience.

Q409 Email Breakthrough Report Winners

-- Winner: Going
   Industry: Media, Entertainment and Publishing
   Campaign: The Weekend Update

-- Winner: GoGo Inflight Internet
   Industry: Technology
   Campaign: Gogo Holiday Referral Campaign

-- Winner:
   Industry: Retail
   Campaign: 3-Day Holiday Sale

-- Winner: Southwest Airlines
   Industry: Travel & Hospitality
   Campaign: Click 'N Save Promotional Email

-- Winner: Esurance
   Industry: Financial Services
   Campaign: Insurance Quote Transactional Email

"In evaluating the top campaigns of the past quarter, it's clear that social media integration has taken a significant hold; however, email marketers are still investing in perfecting the basics, like relevant content, great design and compelling offers," said Kara Trivunovic, senior director of strategic services at StrongMail. "The analysis provided in the Q4 Email Breakthrough Report offers email marketers a great way to learn valuable best practices and get new ideas and inspirations for their own campaigns."

Report Availability

The report is free and available for download at:

Report Methodology

A panel of email industry veterans assesses more than 100 email programs from specific industries and narrows them down to three finalists within five verticals. From the three finalists in each vertical, a "Best in Class" is selected to be featured in the quarterly Email Breakthrough Report.

About StrongMail Systems, Inc.

StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit or follow us online at or