SOURCE: LashBack

September 19, 2005 11:46 ET

Email Reputation Provider LashBack Debuts Industry's First Certification Program for Unsubscribe Compliance

Program Geared at Ad Networks and Email Service Providers; Memolink and SKYLIST First to Market

ST. LOUIS, MO -- (MARKET WIRE) -- September 19, 2005 -- Today, LashBack LLC, an email reputation provider, launched a Certified Network program specifically tailored for Email Service Providers (ESPs) and online advertising networks. By incorporating LashBack's monitoring and intelligence services, ESPs and ad networks can ensure compliance with internal anti-spam policies, CAN-SPAM regulations and enforce unsubscribe best practices. Memolink, the second largest online rewards program, and SKYLIST, an email service provider and deliverability leader, are the first to become certified.

"Being certified by LashBack outwardly projects Memolink's commitment to protecting consumers from spam and shows our dedication to responsible email marketing," said President, David Asseoff. In addition to being the first advertising network to be certified, Memolink is a customer of SKYLIST and LashBack.

Key certification benefits include CAN-SPAM compliance, increased deliverability, consumer protection and corporate brand protection. LashBack unsubscribe reputation intelligence and automation services are used to protect millions of consumer inboxes. As actual consumers report messages to LashBack for unsubscribe processing, LashBack tracks and records the outcome of those unsubscribes. That track record of "success vs. failure" is the baseline for senders' reputation, which impacts deliverability at many of the largest ISPs.

LashBack's Certified Network Program works by plugging ad networks and ESPs into the LashBack network so they can monitor and proactively manage unsubscribe issues, which affect the reputation of the company and its customers. This ensures that unsubscribe requests (i.e., consumer opt-outs) are being honored in compliance with CAN-SPAM regulation. The program also provides companies with an enforcement tool to impose proper sending practices on behalf of their client base.

According to Joshua Baer, CEO of SKYLIST, compliance gets challenging as email messages travel across affiliate and other third-party channels. "It is critical to our customers that we take every step to protect their brand and deliverability. Because we manage the opt-out process for mailings sent through many different ESPs and affiliates, SKYLIST must monitor and enforce compliance beyond the SKYLIST network. Being a LashBack Certified Network provides SKYLIST with real-time alerts should any of our customers have problems with their unsubscribe process. At the same time, we are sending a strong message to Internet Services Providers -- SKYLIST has zero tolerance for unsubscribe abuse."

About LashBack

LashBack LLC is an email reputation provider focused on making unsubscribe work for both senders and receivers of email. LashBack provides its UnsubSafe services to ISPs and anti-spam firms, allowing consumers to simply and safely unsubscribe from email that they don't want. LashBack also provides unsubscribe reputation scores to leading email reputation providers, as well as unsubscribe monitoring services to email advertisers and senders. To learn more about LashBack, visit

Contact Information

  • Media Contact:
    Kathleen Bagley Formidoni
    blast! PR for LashBack
    919-833-9975 x.11
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