SOURCE: Emergent Game Technologies

September 27, 2007 09:00 ET

Emergent Expands Global Reach With New Japanese Operations

Emergent Teams Up With Acquire to Serve Japanese Game Developers

CALABASAS, CA--(Marketwire - September 27, 2007) - Emergent Game Technologies announced today the formation of Emergent Japan KK, a Tokyo-based company dedicated to serving the Japanese video game market, which makes up 20 percent of the $30 billion global video game industry. Emergent now has on-the-ground, local-language operations throughout North America, Europe and Asia.

Emergent Japan KK will be managed by Japanese video game developer Acquire, known for creating the Tenchu stealth fighting series. Under a strategic reseller partnership with Emergent, Acquire will market, sell and support the award-winning Gamebryo engine throughout Japan. Acquire is currently using Emergent's Gamebryo engine for titles in development.

"Emergent Japan KK is singularly focused on being a creative catalyst for Japanese game developers," said Geoffrey Selzer, CEO of Emergent. "We teamed up with Acquire to ensure that we can provide not only our highly optimized middleware solutions, but also personalized, language-appropriate support. We look forward to helping our Japanese customers extract the most power and performance out of next generation hardware and break new ground in their creative endeavors."

The formation of Emergent Japan KK comes just two weeks after the company introduced a highly customized version of its award-winning Gamebryo engine for the Wii™ platform, currently the best-selling video game console in Japan. Gamebryo also supports game development in the multi-core processor environments inherent in PLAYSTATION®3, Xbox 360™ and PCs.

"Emergent Japan KK will be the developer's advocate for everything from casual online games to break-through titles for next-generation consoles," said Richie Casper, Creative Director of Team Gaijin at Acquire. "Acquire has first-hand experience as a developer in the Japanese market. We chose to work with Emergent because we believe in the quality, flexibility and scalability of the company's technology -- in fact, we use it every day."

Gamebryo is available for sale immediately through Emergent Japan KK. Emergent's U.S. executive management team will oversee the operations, while Acquire manages on-the-ground business functions, including sales, marketing, technical support and customer service.

Emergent Japan KK is located at Poseidon Terrace 901, 1-19-4 Motoasakusa, Taito-ku, Tokyo 111-0041, Japan. For local sales, contact 03-5806-1737 or sales@emergent.jp. Additionally, representatives from Emergent's U.S. headquarters will be in Tokyo for the CEDEC game developers conference September 26-28 at Tokyo University. Emergent's Vice President of Marketing and Business Development, John Goodale, was invited to give a presentation in Japanese titled "To Build or Buy: The Case for Middleware" at 2:50pm on Friday, September 28 at the conference.

Gamebryo Game Engine

Gamebryo has been fully optimized for development on PLAYSTATION®3, Xbox 360™, PC and Wii™, and has recently gained attention as the engine used in Bethesda Softworks' record-breaking Xbox 360™, PLAYSTATION®3 and PC title, The Elder Scrolls IV: Oblivion and on its upcoming Fallout 3 across the same platforms. Gamebryo is also being used by EA-Mythic on its upcoming Warhammer Online: Age of Reckoning. Gamebryo is a mature software product that ships with 3,500 pages of fully indexed, searchable documentation. To date, Gamebryo has been used in more than 200 game titles ranging from massively multiplayer online games, high-end retail games across multiple genres, and casual games.

About Acquire

Acquire is one of the top independent development studios in Japan and recognized as one of the world's best samurai and ninja game developers. The company earned its way into the video game industry on pure talent with its first Tenchu title. Since then, Acquire's two Tenchu games sold more than 2.4 million copies worldwide, and its Way of the Samurai series has sold 1 million units internationally. Acquire continues to create highly original titles for PLAYSTATION®3, Xbox 360™, Wii™ and PSP. Acquire is part of Aeria, Inc., an online games business that operates Sukatto Golf Panya, an online golf game with more than one million Japanese subscribers.

About Emergent

Emergent Game Technologies provides flexible technologies and services that give developers an unmatched range of integrated capabilities for building, testing and managing games. These proven, stand-alone solutions, known as Emergent Elements, include the award-winning Gamebryo game engine used to create hit next-generation games for the Wii™, PLAYSTATION®3, Xbox 360™, and PC. Emergent Elements give developers the flexibility they need to fuel creativity while reducing risk. The Emergent Platform is the industry's first comprehensive development and deployment platform designed to reduce "stand-up" costs and shorten time to market for online PC and multi-platform games.

Emergent is headquartered in Calabasas, Calif., and has offices in Chapel Hill, NC; Austin, Texas; Tokyo; London; and Poland. To learn more, visit www.emergent.net.

"PLAYSTATION" is a registered trademark and "PS3" and "Cell Broadband Engine" are trademarks of Sony Computer Entertainment Inc. "Xbox 360" is a registered trademark of Microsoft Corporation. "Wii™" is a trademark of Nintendo.

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