SOURCE: Empire Film Group, Inc.

January 18, 2008 13:30 ET

Empire Film Group Commences Theatrical Roll-Out of "Blonde & Blonder"

BEVERLY HILLS, CA--(Marketwire - January 18, 2008) - Empire Film Group, Inc. (PINKSHEETS: EFGU) ("Empire Film") (http://www.empirefilmgroup.com) will initiate today the theatrical release of "Blonde & Blonder," as part of a six week roll-out strategy targeted to reach more than forty markets throughout the U.S. The film, starring Pamela Anderson and Denise Richards, has benefited from strong media support over the past two weeks as well as attention generated from a charitable promotion with PETA (People for Ethical Treatment of Animals). Initial markets playing "Blonde and Blonder" include Los Angeles, Chicago, Dallas-Ft. Worth, Kansas City and N.W. Arkansas, with roll-out play dates set for New York, Detroit, Houston, Minneapolis-St. Paul, Denver and thirty additional markets. Movie theater chains supporting the release of "Blonde and Blonder" include AMC, Carmike, Cinemark, Dickinson and Malco Theaters.

"Blonde & Blonder" tells the story of two gorgeous-but-disconnected young ladies who are mistakenly identified as mob killers and pursued by a menagerie of colorful characters. The film enjoyed a standing-room-only world premiere at the Cannes Film Festival in May, where it was described by a reviewer for Knight Ridder newspapers as "'Legally Blonde' meets 'Dumb & Dumber,'" a comparison that met with the approval of director Dean Hamilton.

"It's a very funny, mainstream picture," said Hamilton. "We wanted to create a PG-13 level comedy that would appeal to men as well as women, and the response has been superb. This is a terrific picture to use in launching the theatrical releasing division of Empire Film Group, as well as the good will value of our charitable tie-in with PETA," he concluded.

"Our release strategy is very non-traditional, and that's playing to our favor," said Eric Parkinson, CEO of Empire Home Entertainment, the distribution arm of Empire Film Group. "By staggering markets and our roll-out, we're better able to target local promotions and maximize visibility for the film. We expect the film to be in theaters for eight or more weeks, which will overlap with its availability on DVD. Our theatrical momentum should significantly impact interest in the DVD from First Look Studios," Parkinson concluded.

"Blonde and Blonder" runs 93 minutes, and is MPAA rated PG-13. For more information, theatre listings and a trailer link, please visit: www.BlondeAndBlonderTheMovie.com

About Empire Film Group, Inc.

Empire Film Group, Inc. ("EFG") is a new independent film finance, production, and distribution company led by a management team with over 20 years of experience in development, production, distribution, finance and marketing of feature films and television programming. The group has filmed in various locations worldwide including the United States, Canada, the Caribbean, Central and South America and Europe. The Company has the unique financing advantage of being able to receive Canadian subsidies, tax incentives, rebates and financing through its ability to produce Canadian Content film and television projects. Through its acquisition of Truman Press, Inc., d/b/a "Hannover House," Empire is also a fully-integrated film, DVD and book distributor, with sales relationships for placement of products into all major USA retail chains.

Learn more about Empire Film Group by visiting www.empirefilmgroup.com

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