SOURCE: SourceMedia

January 16, 2008 16:30 ET

Employee Benefit News and Employee Benefit Adviser Announce Acquisition of to Provide Extended Market Value to the Publications' Current Print and Online Readership

NEW YORK, NY--(Marketwire - January 16, 2008) - Employee Benefit News and Employee Benefit Adviser, SourceMedia publications providing industry trends and solutions for benefit plan sponsors, brokers and advisers, announced today that they have acquired, a free website dedicated exclusively to the voluntary benefits industry. is a premier resource for voluntary benefits information for HR professionals, brokers and advisers, providing free access to product information, proprietary articles, communication tools and industry news and events.

This Web site is a tool for HR and benefit managers to identify products, providers and local brokers available to satisfy their ongoing benefits needs. offers brokers a unique marketing opportunity to reach these HR professionals. They can post contact information, create customized messages and offer comprehensive product and service listings.

"From our initial meeting with, we knew they had a product that would serve as an important tool for the growing market segment of voluntary benefits," says James Callan, Group Vice President, Employee Benefit News and Employee Benefit Adviser. "Combining their product with the reach and reputation of our publications demonstrates our commitment to serving our readers. We are pleased to welcome these key players dedicated to providing the highest level of service." maintains its focus on forging strategic relationships. In addition to forming an alliance with SourceMedia, they have a strategic relationship with LIMRA International, a worldwide association of insurance and financial services companies, to broaden the awareness of their mission throughout the insurance industry.

"A major objective for our initial vision for involved partnering with industry leaders which offered significant strategic opportunities to expand our scope, reach, and overall value in the marketplace," explains Joe Purisky, President, "It is a privilege to be part of an organization that shares our foresight for serving the voluntary benefits industry."

About Employee Benefit News, Employee Benefit Adviser and SourceMedia, Inc.

Employee Benefit News is written for private- and public-sector benefit plan sponsors with U.S. and global workforces looking for creative new ways to purchase, administer, and benchmark their benefits programs.

Employee Benefit Adviser provides insider tips for brokers and consultants to understand client needs and strategies to create and maintain long-term partnerships with employers who have become increasingly cautious with their benefit dollars.

SourceMedia, an Investcorp company, provides market information, including news, analysis, and insight to the financial services and related industries such as accounting and technology, through its publications, industry-standard data applications, seminars and conferences.

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