Employees Wear Jeans on Fridays, Food Shelf Gains Generous Donations During Minnesota FoodShare Month

TopLine Employees Help Fight Hunger Amid the Rising Demand for CEAP's Food Shelf


MAPLE GROVE, MN--(Marketwire - May 4, 2010) -    For two months employees of TopLine Federal Credit Union exchanged donations of food and cash to the Community Emergency Assistance Program (CEAP) Food Shelf for the chance to wear jeans on Fridays. When the program ended on April 30, 2010, over 70 TopLine employees had donated nearly 300 pounds of food and over $230 in cash to help restock the local agency's food shelves. Demand for CEAP's food shelf increased 61% in 2009, plus it is estimated that 1 in 12 Minnesota families visited food shelves at least once. All donations made to CEAP were matched dollar-for-dollar or dollar-per-pound by the Feinstein Foundation -- a non-profit that donated up to $1 million to food shelves across the nation in March and April. CEAP collected more than $78,000 in contributions and over 171,000 pounds of food during the Minnesota FoodShare-sponsored campaign.

Employees were able to participate by donating money and/or food to the CEAP food drive in exchange for a "Denim Days" sticker, allowing them to wear jeans to work on Fridays during the nine-week program.

"TopLine employees once again demonstrated their support for the Community Emergency Assistance Program during the food drive event," says Harry Carter, TopLine president and CEO. "CEAP is seeing a huge rise in families in crisis, needing food, and our employees continue to eagerly help serve our community."

Since 2002, TopLine Federal Credit Union employees and members have been involved in several programs each year to benefit CEAP, including drives for children's back-to-school supplies, adult and children's clothing, helping with holiday donations to families in need, volunteering to assist elderly individuals with yard work and involvement with Meals on Wheels.

CEAP (Community Emergency Assistance Program), serving Hennepin and Anoka Counties, is a community-based, non-profit agency that partners with other resources to assist people in need. The mission of CEAP is to stabilize individuals and families in financial distress and to maximize their ability to live independently and with dignity. Visit www.CEAP.com to learn more.

TopLine Federal Credit Union, a Twin Cities-based credit union, is Minnesota's 13th largest, with assets of more than $270 million. Established in 1935 and celebrating its 75th year of operations in 2010, TopLine offers a complete line of financial services from its headquarters in Maple Grove, and five branch offices located in Brooklyn Center, Brooklyn Park, Edina, Maple Grove and Plymouth, as well as by phone and online at www.TopLinecu.com. Membership is available to anyone who lives, works, worships, attends school or volunteers in Anoka, Carver, Dakota, Hennepin, Ramsey, Scott or Washington Counties and their immediate family members.

Contact Information:

CONTACT:
Vicki Roscoe Erickson
Assistant Vice President, Marketing
TopLine Federal Credit Union
verickson@toplinecu.com
763.391.0872