SOURCE: Encounter Technologies, Inc.

May 04, 2010 11:00 ET

Encounter Technologies, Inc. (ENTI) Announces It Has Started Production of Television Commercials for Its Premiere Music Video Site MusicMatrix.com

NEW YORK, NY--(Marketwire - May 4, 2010) -  Encounter Technologies, Inc. (PINKSHEETS: ENTI) announced today the company began development of its campaign commercials which will reach over 44 million households per month June through December 2010. Television Networks that will air MusicMatrix's spots will include MTV, MTV2, BET, Comedy Central, G4, fuse, VH1, family, A&E, Animal Planet, BBC America, Bio, Bravo, Cartoon Network, FX, TNT, Fox News, TLC, Spike, CNBC, CNN, Discovery, E, ESPN, Food Network, SPEED, Lifetime, HGTV, and Hallmark. Mpower Entertainment, official advertising agency for Music Matrix, will head the promotional campaign.

The campaign will include:

1) 30 and 60 second Television commercials to allow for the complete information that will be necessary to have a lasting effect on all prospective clients and allow for direct response. This production will be a combination of both custom animation (animation type to be determined) of the MusicMatrix logo and a spokes person using the site to demonstrate the features with engaging graphics and music as well as dynamic presentations of the website to emphasize the message. These commercials will be both informational commercials asking for people to act now and branding commercials to promote your service for future needs. 

2) A two-minute web instructional promotional video of the many different features of the site for placement on the site.

3) 30 and 60 second versions of the television commercial for distribution within in-stream video networks, YouTube, Facebook, and other social media platforms.

The commercials will be shot in High-Definition with film like quality for output into the immediately needed formats as well as for future promotions.

The campaign will target consumers by giving them information on the site as well as details of current promotions including participating record labels, recording artists, prizes, and deadlines.

Mpower Entertainment will be placing spots on networks that are currently delivering popular music and pop culture to the 18-25 demographic. These networks carry programming that is specific to the demographic that is being targeted and cost-effective.

Television:

Programs Targeted and schedule:

The schedule would be an 18 hr rotator. This would cover programming between the hours of 6am to 12am M-Sun. Programming during this time would include popular programs (The Hills, The Real World, Attack of The Show, Top 20 Countdown, Hip Hop Shop, Robot Chicken, etc.) with ratings averaging from 1.0 to 2.0 and above.

This would result in a Televised nationwide spread of 842 :30 and :60 sec commercials. The strategy being to focus 50-65% during the months of May to August when the demographic is not in school and home or on interactive media devices. The latter part of the year, September through December, will be maintenance, holding the final push near Christmas for the release of Christmas music as well as driving traffic through a New Year's Eve event.

Television Networks that will air MusicMatrix's spots will include MTV, MTV2, BET, Comedy Central, G4, fuse, VH1, family, A&E, Animal Planet, BBC America, Bio, Bravo, Cartoon Network, FX, TNT, Fox News, TLC, Spike, CNBC, CNN, Discovery, E, ESPN, Food Network, SPEED, Lifetime, HGTV, and Hallmark.

Internet Video:

The ad format that has been so incredibly impactful on television -- sight, sound, and motion --
Marketers call it everything from pre-roll to in-stream to online TV ads but what they really mean is a sight, sound, and motion ad that lets you tell a story, in a similar to way to television. What's different online is that the ads become clickable and you can continue your interaction with your customer. Mpower will also utilize a nationwide spread of the televised :30 and :60 sec commercials across the internet on In-stream video networks. This network has sites that aggregate content like a Hulu -- sites like crackle.com and sling.com. It also has TV network sites like AMC, Oprah.com, WB, and the Ellen DeGeneres Show. You can also access how-to content, sports content, news content, and even online games targeting Fuse, Fandango, Billboard, etc. All websites with ad sponsored videos, previews, music. 

The strategy here is also to focus 50-65% during the months of May to August when the demographic is not in school and home or on interactive media devices. The latter part of the year, September through December, will be maintenance, holding the final push near Christmas for the release of Christmas music as well as driving internet traffic through a New Year's Eve event, and doing a podcast from Times Square for members, etc. Utilizing Mpower's Video Network of 100+ sites that reach millions and millions of viewers every day. 

Internet Networks Include:

Networks for internet video include YouTube, next new networks, MovieLine, Dance Dance Revolution, MarvelKids.com, eHow, Crackle.com, Track&Field online, The Huffington Post, MetaCafe.com, Sling, AMC, PerezHilton.com, Universal Music Group, VideoJug, NewsMax.com, Marvel, imeem, World Challenge, Thisis50.com, myplay.com, Petsociety.com, TV Guide, Clevver.com, BUZZNET, Fandango, and G4. To name a few.

Between these two online platforms, we have access to over 15M views per day.

Social Media:

Mpower will also submit the video to all of the free social networking sites and work with MusicMatrix.com developers to ensure optimum back link connection of greater intrinsic SEO. This includes Twitter, Link'd In, YouTube (non-paid), Facebook, etc. 

About Mpower Media
Mpower Entertainment is a full service advertising agency that has been empowering local businesses since 1999. Throughout their 10 year history they have specialized in assisting over 3000 companies, both local and national, in creating, developing, and establishing a lasting brand through their comprehensive portfolio of advertising services. All of their services are designed around the ideals of making advertising and marketing cost-effective, engaging, and consistent.

About MusicMatrix.com
On MusicMatrix.com, users are able to participate in music video editing competitions in order to win both prizes and recognition. Encounter Technologies, Inc. (ENTI) has developed a cutting edge, innovative, and simple to use platform for MusicMatrix.com which facilitates the video uploading, editing, sharing, and viewing experiences. By creating an environment which rewards both innovation and creativity, users are given the incentive to implement their own unique online marketing campaigns in order to expose a particular artist or song to populations and demographics not typically reached through standard mass campaigns.

About Encounter Technologies, Inc. (ENTI)
Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting, and online marketing support. We specialize in social media, video technology, and online entertainment web solutions. Encounter Technologies, Inc. utilizes their pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc., visit www.encountertech.com.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements as a result of various factors, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.

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