SOURCE: Encounter Technologies, Inc.

March 26, 2010 09:15 ET

Encounter Technologies, Inc. (ENTI) Announces the Launch Date for Its Long Anticipated Internet Yellow Pages Platform

NEW YORK, NY--(Marketwire - March 26, 2010) -  Encounter Technologies, Inc., www.encountertech.com, a publicly traded company under (PINKSHEETS: ENTI) with its cutting edge Video and Social Networking Platforms, announced today that it will launch its video-centric Yellow Pages web site July 15, 2010.

The Yellow Pages industry is a 15 Billion dollar marketplace and Encounter Technologies has developed a cutting edge platform that will allow today's small businesses to better compete and promote their services and products over the internet in these tough economic times. Rick DiBiase, President of Encounter, stated, "Our Yellow Pages platform will offer today's small businesses the opportunity to quadruple their advertising reach and frequency through our unique internet offerings at half what they are paying in yellow pages print phone books." Rick DiBiase rhetorically asked, "When was the last time you used or even picked up a phone book to find a business or service? Our Yellow Pages site will allow small businesses to be more competitive against the major players with video and text ads on the internet. Sites like superpages.com and yellowbook.com will not be able to match our competitive pricing, promotion, and advertising offerings."

In a new annual study released yesterday, more consumers said they referenced Yellow Pages local search solutions than any other source when searching for local business information.

Of consumers surveyed online and by telephone, 65 percent said they referenced print and/or Internet Yellow Pages within the past month when looking for local business information. Search engines scored second with 58 percent, flyers/coupons were 38 percent, newspapers were 33 percent, and magazines were 14 percent. When analyzed individually, print Yellow Pages were 54 percent and Internet Yellow Pages were 33 percent.

The Local Media Tracking Study, conducted by Burke and released by the Yellow Pages Association (YPA), examines consumer usage of Yellow Pages and other sources to find local businesses. A separate comScore study evaluated total usage of Internet Yellow Pages in 2009.

The study also found that consumers consider Yellow Pages the source they trust most to find accurate local information. More than two-thirds of consumers (67 percent) said that print or Internet Yellow Pages is the source they trust most for finding local business information, compared to 33 percent for search engines. When polled on accuracy of local business information, print and Internet Yellow Pages similarly scored highest with 68 percent, followed by search engines with 32 percent.

"Over the years, consumers have come to trust Yellow Pages as the most comprehensive and accurate resource for local business information," said Yellow Pages Association President Neg Norton. "Our advertisers benefit from the high level of qualified leads generated as a result of unrivaled trust in our listings. And through our partnerships with search engines like Google and Bing, our advertisers can also effectively reach consumers who prefer to start their local search with a search engine."

Annual references to Internet and print Yellow Pages remained strong in 2009:

  • In total, consumers referenced print and Internet Yellow Pages 16.9 billion times in 2009.

  • comScore found that Internet Yellow Pages continued to chart growth, increasing from 4.6 billion in 2008 to 4.9 billion references in 2009.

  • Burke, relying on the new methodology combining Internet and telephone surveys for the first time, found that print Yellow Pages received 12 billion references in 2009.

The growth of Internet Yellow Pages demonstrates that consumers continue to seek out new ways to find local information, particularly through online and mobile sources.

Burke's Local Media Tracking Study results also indicated growth in the reach (the number of U.S. adults who use Yellow Pages) and frequency (how often Yellow Pages is referenced per adult) in both print and Internet Yellow Pages between the first and second half of 2009:

  • The percentage of those surveyed who said they had used print Yellow Pages within the last month increased 12 percent over the course of the year, from 51.5 percent in the first quarter to 57.6 percent in the fourth quarter.

  • Respondents also turned to print Yellow Pages more frequently as the year progressed. In the first quarter, there was an average of 0.93 references per U.S. adult per week. By the fourth quarter, that had grown 19 percent to 1.11 references per adult per week.

  • Internet Yellow Pages saw an even sharper 20 percent growth during the year, with the percentage of adults that used Internet Yellow Pages within the past month growing from 31.6 percent in the first quarter to 37.9 percent in the fourth quarter.

  • The frequency of Internet Yellow Pages usage grew 24 percent from the first quarter (0.54 references per week per adult) to the fourth quarter (0.67 references per week per adult).

"The combined reach of print and Internet Yellow Pages provides small and medium-sized business with the strongest platform available to target potential customers," Norton said. "In today's fragmented media environment, Yellow Pages' hybrid approach is the best way to attract consumers who get their information from multiple places before making a purchasing decision."

About Encounter Technologies, Inc. (ENTI)

Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting, and online marketing support. We specialize in social media, video technology, and online entertainment web solutions. Encounter Technologies, Inc. utilizes their pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc., visit www.encountertech.com.

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