SOURCE: Encounter Technologies, Inc.

April 22, 2010 09:32 ET

Encounter Technologies, Inc. (ENTI) Announces Launch Date Of Their Patented Video Sales Platform (VSP) Technology for the Internet Yellow Pages Industry

NEW YORK, NY--(Marketwire - April 22, 2010) - Encounter Technologies, Inc. (PINKSHEETS: ENTI) announced today the company will complete the development of its Video Sales Technology (VSP) technology for industry launch by fourth quarter 2010. This technology will offer more robust video sales and management services than its competitors bizclips.com and pixelfish.com

VSP is a turn key solution for online Yellow Pages publishers to sell video advertising to their existing text only advertisers. Richard DiBiase, President of Encounter proclaimed, "Today's yellow page publishers are dying for a turn key solution to offer video advertising to their yellow book customers. Our technology not only delivers on that need but also fully integrates and manages the entire video process for these publishers. VSP will be recognized as a complete management tool for publishers from start to finish in the delivery of video advertising on the world wide web."

About the Yellow Pages Video Industry

Digital video advertising was born almost a decade ago after several seminal events, but many agree it was the sale of Mark Cuban's and Todd Wagner's Broadcast.com to Yahoo in 1998 for the sum of $5.7 billion that put digital video on the map. During the early 2000s, as the Internet valuation bubble burst and the interactive industry regrouped, digital video progressed slowly.

As the interactive industry rebuilt, leaders such as Microsoft's Windows Media Player, Yahoo's Launch, and MSNBC's video content inched the industry forward by selling "test" programs to blue-chip advertisers who wanted to learn about the medium and gain insight. CPMs tended to run on the high-end of the TV-CPM range and inventory was limited.

The online video advertising market seems to show no decline despite the economic crisis. The last report from LiveRail shows that average CPMs keeps growing bravely, and internet video consumption has been experiencing a massive growth of 40% and more. Since this trend has kept growing almost unstoppably since 2005, there's no sign it will ease. The vast majority of consumers who consult print and Internet Yellow Pages sites for local business information are "ready to buy" after their search, according to new data released today from the "Local Media Tracking Study" conducted by Burke and released by the Yellow Pages Association. And consumers are increasingly using online video ads to make purchasing decisions.

 *80% of web users have seen an online video ad.
 *52% took action after viewing the ad.
 *31% visited the advertisers web site.
 *22% searched for info about the product
 *15% visited the store to check out the product. 
 *12% made the purchase.

About Encounter Technologies, Inc. (ENTI)
Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting, and online marketing support. We specialize in social media, video technology, and online entertainment web solutions. Encounter Technologies, Inc. utilizes their pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc., visit www.encountertech.com.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements as a result of various factors, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.

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