SOURCE: Encounter Technologies, Inc.

April 08, 2010 09:15 ET

Encounter Technologies, Inc. (ENTI) to Launch Innovative Video Remixing Site MusicMatrx.com on June 1, 2010 to Compete With Google

NEW YORK, NY--(Marketwire - April 8, 2010) -  Encounter Technologies, Inc. (PINKSHEETS: ENTI) announced today the official launch date of its revolutionary new video remixing site called "MusicMatrx.com" which will cater to an overlooked niche in the recording industry and capitalize on the exploding trend of artist-fan interaction.

MusicMatrx.com is a fully integrated social community which will allow users to participate in music video editing competitions in order to win both prizes and recognition. Encounter Technologies, Inc. has developed a cutting edge, innovative, and simple to use platform for MusicMatrx.com which facilitates the uploading, editing, sharing, and enhanced music video viewing experiences. In addition, users not interested in editing music videos will be given incentive to drive traffic to the site and promote the featured artist or song as well as purchase songs, ringtones, and videos.

Encounter Technologies, Inc. (ENTI) direct competitor in this market is Google / YouTube's vevo.com. The difference is that vevo.com offers a music video viewing experience with multiple advertising and www.MusicMatrx.com offers a full viewing experience with a host of other features with no advertising what so ever on site.

Encounter Technologies, Inc. (ENTI) President Richard DiBiase stated: "Our mission with MusicMatrx.com is to increase the effectiveness of the music video by creating an environment which rewards creativity and innovation. Record labels spend millions of dollars on a single music video which only reaches select audiences. We are looking to give them a greater return on their investment by enabling our subscribers to remix their music videos and reposition them to appeal to different audiences and thus spur sales that would have otherwise never been made."

While the beta version of the site is currently up and running, there is still some more integration and testing which needs to take place before the official launch. Site functionality and performance are limited on the site's beta version, however Encounter Technologies indicated that the live site will be smoother, faster, and the video quality will be even clearer. Encounter Technologies, Inc. (ENTI) President Richard DiBiase stated: "We have a very talented team, everyone has been working really well together and it shows in the quality of our product. While users can get a sneak peak with our current beta version, there will be no comparison once we are finished. We anticipate the site being fully released and ready for promotion on June 1st."

Encounter Technologies, Inc. (ENTI) will be releasing nationwide promotional details and financial projections on this newly formed video platform in the near future.

About MusicMatrx.com

On MusicMatrx.com, users are able to participate in music video editing competitions in order to win both prizes and recognition. Encounter Technologies, Inc. (ENTI) has developed a cutting edge, innovative, and simple to use platform for MusicMatrx.com which facilitates the video uploading, editing, sharing, and viewing experiences. By creating an environment which rewards both innovation and creativity, users are given the incentive to implement their own unique online marketing campaigns in order to expose a particular artist or song to populations and demographics not typically reached through standard mass campaigns.

About Encounter Technologies, Inc. (ENTI)

Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting, and online marketing support. We specialize in social media, video technology, and online entertainment web solutions. Encounter Technologies, Inc. utilizes their pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc., visit www.encountertech.com.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements as a result of various factors, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.

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