SOURCE: Encounter Technologies, Inc.

June 17, 2010 09:00 ET

Encounter Technologies, Inc. (Pinksheets: ENTI) Announces Technical and Promotional Major Advancements for MusicMatrix.com

NEW YORK, NY--(Marketwire - June 17, 2010) -  Encounter Technologies, Inc. (PINKSHEETS: ENTI) announces today technical and promotional campaign updates for MusicMatrix.com.

Sheri Cook, Marketing Representative for Encounter Technologies, Inc., stated, "We are excited to announce that we are on schedule with our technical updates and our commercial campaign for MusicMatrix.com."

The following is the list of technical updates completed in the last month:
* Load Testing of existing site
* UI Tweaks
* Ingestion of test data feed provided by Media Net
* Populating the website with preview videos based on test data
* Setting up Load Balancer Architecture
* Fixing of SQL queries to support new database architecture
* Ingestion of live data related to preview module
* Script for auto registering Music Matrix users with Media Net
* Updating Registration and Login code to support Media Net requirements
* Coding of Cart module
* Coding of Purchase module
* Integration with Payment gateway for purchase module

The following is a list of technical updates that are in progress:
* Switching previews to use label live data
* Finalizing Ingestion of live data related to purchase module
* Implementation of new Silverlight Player for music video previews
* Finalizing Coding of Download Manager for Music Video Purchases and MP3 Purchases
* Testing of Cart Module and Purchase Modules

MusicMatrix.com is incrementally porting the data to the live server. The scripts we have running are inserting the records in a different database server. The running of scripts on the live server could negatively impact the performance of the server. For this reason, MusicMatrix.com will be porting the data over 2 or 3 days to the live server to bypass this issue. The technical updates are running smoothly and on schedule.

The updated MusicMatrix.com television commercial will be uploaded on time to the networks on June 21, 2010 and will begin airing on June 25, 2010. The advertising campaign will reach an estimated 44 million households per month, June through December 2010. The television network schedule includes but is not limited to MTV, MTV2, BET, Comedy Central, G4, Fuse, VH1, Family, A&E, Animal Planet, BBC America, Bio, Bravo, Cartoon Network, FX, TNT, FOX News, TLC, Spike, CNBC, CNN, Discovery, E, ESPN, Food Network, SPEED, Lifetime, HGTV and Hallmark.

About MusicMatrix.com

MusicMatrix.com is a subsidiary of Encounter Technologies, Inc. (PINKSHEETS: ENTI). On MusicMatrix.com, users are able to participate in music video editing competitions in order to win prizes and recognition. Encounter Technologies, Inc. developed a cutting edge, simple to use platform for MusicMatrix.com which facilitates the video uploading, editing, sharing and viewing experiences. By creating an environment which rewards both innovation and creativity, users are given the incentive to implement their own unique online marketing campaigns in order to expose a particular artist or song to populations and demographics not typically reached through standard mass campaigns. For more information about Music Matrix, visit www.musicmatrix.com.

About Encounter Technologies, Inc. (PINKSHEETS: ENTI)

Encounter Technologies, Inc. provides end-to-end technology and online marketing services and specializes in social media, video technology and online entertainment web solutions. Encounter Technologies, Inc. utilizes pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. They provide clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc., visit www.encountertech.com

The press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of The Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements as a result of various factors, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Strategic Rare Earth Metals, Inc. under take no obligation to update such statements.

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