Engage Communications Inc.

June 05, 2006 10:00 ET

Engage Communications Inc.: Vancouver Producer Inks Video-on-Demand Deal to Help Kids in Europe & Asia Fight Obesity Epidemic

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - June 5, 2006) -

Popular Canadian content has potential to reach 12 million households by December 2007

Engage Communications Inc. of Vancouver has signed an agreement with Indivisual Ltd. of Tel Aviv, Israel for the Video-on-Demand (VOD) distribution of Engage's children's exercise DVDs throughout Europe and Asia. Indivisual will distribute content from three DVDs that Engage has placed in elementary classrooms in every province of Canada.

"Teachers, parents and kids love these DVDs because they're fun and easy-to-use," said Robb Lucy, President of Engage. "It's good to know this made-in-Canada content will inspire and instruct kids around the world how to live active, healthy lifestyles."

Engage's DVDs include 65 Energy Blasts for kids 5-11; 6 Fit Kids' Workouts for kids 8-13; and Get Strong 101 for kids 9-99. The DVDs are distributed to B.C. schools by ActionSchools! BC, and have been sold across the country. These will be the first on Indivisual's VOD platform, followed by the Engage's other visual learning DVDs on home improvement, gardening and outdoors skills. All DVDs can be seen at www.dvdskills.com.

Indivisual specializes in packaging quality television content for on-demand platforms across Europe and the Far East. Currently Indivisual content reaches 5 million households via 6 main carriers in Europe and is expected to reach 12 million households by December 2007. The company is building a diverse library of programs ranging from music and cooking to massage yoga, fitness and hobbies.

"Our mission is to source the best available niche content on the international market and offer it repackaged to VOD platforms" said Ron Daniel, Indivisual's partner in charge of content acquisition. "The proven appeal of Engage's titles in Canada led us to integrate their series into our fitness category."

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