adX Search AB

October 06, 2009 02:00 ET

Eniro Extends Its License of adX Search's Technology Platform for Optimisation of Sponsored Links Advertising

Success in Sweden leads to expanded contract for Scandinavia

STOCKHOLM, SWEDEN--(Marketwire - Oct. 6, 2009) - adX Search AB (adX), an industry leading search engine marketing solutions provider, today announced that the Nordic region's leading directory and search company, Eniro, will renew and expand their license for the adXsearch technology platform for its sponsored links advertising. The platform, which is currently being installed for Eniro in Finland, comprises automatic reporting tools, tracking, bidding optimisation, advert/ search word editing and analytics tools.

"We are so impressed with the capabilities of the adX technology platform in optimising search engine advertising for our clients that we've made the decision to implement the technology across our entire Scandinavian operations," said Erkko Simsio, Nordic Business Development Manager, Eniro. "We are proud to make this investment in the adX technology on behalf of our clients and look forward to continuing to deliver measurable campaign success."

Use of the adX platform empowers Eniro to generate valuable statistics from search activities and traffic and thus optimise search engine marketing campaigns for its clients. The 24-month contract extension with adX is a result of Eniro's increasing focus on the sponsored links market.

"This expanded contract with Eniro further validates the strength and effectiveness of our platform in delivering impressive search engine advertising results," said Mikael Pettersson, Chairman of the Board & Co-Founder, adX. "Heightened interest in the adX platform from other dominant players in the search engine market will lead to similar contracts. Companies that have a print dependency and want to increase their online business as well as large, well-established advertisers are looking to our solutions to increase their online business."

adX offers a full suite of high-performance platform-based technology products to facilitate Search Engine Marketing (SEM) programs on all major search engines. Its products are based on a proprietary low-latency and powerful infrastructure, ensuring the easy addition of new search engines and up-to-date information. According to Mr. Pettersson, the growing market for adX's search engine marketing solutions is further evidenced by Adobe's recent acquisition of adX technology competitor, Omniture, for $1.8 billion.

Eniro is the leading directory and search company in the Nordic media market. Eniro's search database connects sellers to buyers and makes it easy to find people using Online, Offline Media and Voice channels. Eniro has operations in Sweden, Norway, Finland, Denmark and Poland.

adX Search AB is a leading search engine marketing solutions provider, delivering companies with a single gateway to major search engines such as Google, Yahoo, Bing and Eniro via a proprietary platform. In addition to complete campaign management services, adX offers a unique performance based pricing model, where it simultaneously lowers ad costs and increases sales from keyword advertising. Leading companies from a wide variety of industries in Sweden and Europe have chosen adX as their partner for results-driven search engine advertising.

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