SOURCE: Oracle Corporation

Oracle Corporation

January 19, 2010 08:00 ET

Enpirion Powers Growth With Oracle Accelerate Solution for Oracle® CRM On Demand

Oracle Partner BizTech Implemented Flexible, Scalable CRM Solution to Grow With High Tech Company

REDWOOD SHORES, CA--(Marketwire - January 19, 2010) - Oracle (NASDAQ: ORCL)

News Facts

  • To streamline sales and marketing throughout its growing business, Enpirion, an analog semiconductor company with expertise in highly integrated power management solutions, has standardized on an Oracle Accelerate solution from BizTech for Oracle® CRM On Demand Release 16.
  • Enpirion was started in 2001 by power management technology experts from Bell Laboratories. By 2008 demand for Enpirion's industry-leading high density power systems embedded chips has substantially increased, putting pressure on its time and resource strapped sales and marketing organization.
  • To continue on its rapid growth trajectory, Enpirion realized it needed to revamp its internal technology footprint in order to remain highly competitive and improve efficiency.
  • Enpirion turned to Oracle Certified Advantage Partner BizTech to help replace its existing homegrown database of spreadsheets with industry-leading CRM from Oracle.
  • As a midsize company, Enpirion is extremely strategic about its resources and investments. Enpirion and BizTech leveraged the Oracle Accelerate program to ensure a cost-efficient, fast CRM implementation that could meet their critical business needs today and well into the future.
  • Implemented on budget and in just four weeks, Oracle CRM On Demand has been adopted across Enpirion's entire sales and marketing organization, immediately enabling unprecedented visibility into Enpirion's critical business operations.

From Manual to Modern in a Month: Enpirion Implements Oracle CRM On Demand in Four Weeks

  • As a longtime Oracle Accelerate partner, BizTech was able to deliver a customized demonstration of the Oracle CRM On Demand solution tailored to Enpirion's specific needs, enabling them to visualize the usefulness of the solution, as well as the high quality of support offered from BizTech. BizTech led Enpirion's successful Oracle E-Business Suite ERP implementation, so the demo -- as well as the simple integration between the ERP and CRM solutions -- solidified Enpirion's decision to standardize on Web-based CRM from Oracle.
  • Implemented in less than a month for Sales Force Automation, Activity/Workflow Management, Customer Objects and Outlook Integration, the Web-based Oracle CRM On Demand solution:
    • Provides Enpirion the complete functionality required to accelerate demand creation and design in engagements right away;
    • Seamlessly fits into the daily workflow of Enpirion's sales and marketing employees, regardless of location; and
    • Produces customized business reviews and reports to increase visibility across the organization, customizable for employees and executives at different levels and in numerous departments.

Supporting Quote

  • "As a rapidly growing business in a highly competitive market, having strong and organized sales and marketing pipelines are crucial to our ongoing success," said Mark Cieri, Director of Marketing and Business Development, Enpirion. "With world-class CRM from Oracle, our company benefits from increased efficiency, seamless visibility and improved collaboration that helps us -- a smaller enterprise -- operate like a much larger company."

Supporting Resources

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