SOURCE: Simba Information

Simba Information

December 01, 2009 10:16 ET

Enrollment Drives Revenue Growth in Career College Segment, Simba's Latest Index Finds

STAMFORD, CT--(Marketwire - December 1, 2009) - One of the most lucrative higher education channels for publishers this year has been the for-profit, career college channel. This segment continues to benefit from enrollment growth, even amid continued probes into how individual companies conduct business. As a group, the 13 companies on Simba Information's Career College Index in the third quarter generated revenue growth of 31.8% as enrollment increased 26.7%.

Students, educational publishers, and investors are flocking to career colleges, an industry valued at $18.3 billion in 2008. Simba's strategic education market report, "Career College Instructional Materials Market 2009," released earlier this year, examines the landscape of this growing higher education segment, composed of more than 2,800 for-profit postsecondary institutions, or career colleges, in the United States.

"This segment has become a key market for educational publishers, who frequently forge alliances with school operators to develop customized and specialized learning materials for students," said Kathy Mickey, senior analyst/managing editor of Simba's Education Group. "Moreover, because of the popularity of online learning in this segment, career colleges have become a hospitable environment for digital learning materials."

The report examines the overall career college segment and -- through the prism of the 13 leading firms on the Simba Information Career College Index -- delineates particular pockets of growth.

This important niche -- which is not addressed by traditional public and private colleges and universities -- offers focused, career-oriented programs and flexible schedules for nontraditional students, thus opening up new market opportunities for publishers and marketers of educational materials.

The report examines:

--  Enrollment patterns in spite of -- or because of -- the recession;
--  Changing student demographics;
--  Disciplines that are attracting students;
--  Outlook for expansion geographically and programmatically.

Additional information on the report can be found at

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