Contact Information: Press contact: Tracey Sheehy Breakaway Communications for S&T Tel: (212) 616-6003 Evan Goldberg Horn Group for Ensequence Tel: (646) 202-9768 Company contact: Ian Harris Strategy & Technology Tel: +44 (0)20 7183 1510 Cell: +1 (303) 523 9353
Ensequence Partners With S&T, Integrates TSBroadcaster Into Ensequence iTV Manager(TM) Solution for End-to-End Delivery of Interactive TV Applications
| Source: S & T
BOULDER, CO--(Marketwire - November 23, 2009) - Strategy &
Technology (S&T), the leading specialists in interactive TV playout
systems and MHEG-5 middleware and applications, today announced that Ensequence has signed a Value-Added
Reseller (VAR) agreement with S&T. Ensequence, the interactive television
company, will include S&T's TSBroadcaster
carousel playout technology as a component of the Ensequence iTV Manager™
solution.
The web-based Ensequence iTV Manager is a comprehensive solution used to
scale the volume of interactive experiences and audience reach. Ensequence
helps its customers scale interactivity at any pace, ultimately enabling
every show and every ad to be made interactive. By integrating S&T's best
of breed TSBroadcaster into its offering, Ensequence customers benefit from
the efficient delivery of content with the highest levels of reliability.
TSBroadcaster is deployed globally with many of the world's leading
broadcasters and operators.
The Ensequence iTV Manager alleviates many of the complexities regarding
implementing interactive television by enabling programmers and
distributors to efficiently embed interactivity into a wide range of TV
shows and advertisements. The system provides a simple interface for
template creation and re-versioning, testing, scheduling, play-out, live
application updating and automated response management.
"Ensequence enables our customers to make their video offering interactive
for both programming and advertising, making their television content more
powerful and engaging than it has ever been," said Kevin Hurst, Ensequence
Director of Product Management. "The S&T technology offers a proven
carousel system that fits perfectly with our iTV Manager offering, further
strengthening our portfolio as well as our customers' ability to deliver
the best interactive TV experiences available today."
"By integrating TSBroadcaster into the Ensequence iTV Manager portfolio,
Ensequence is able to enhance the interactive television solutions they
provide their customers," said Ian Harris, General Manager of Interactive
Services and Applications for S&T. "TSBroadcaster is known throughout the
world as a rock solid playout system, and by incorporating its end-to-end
delivery into iTV Manager, Ensequence will give their customers the best
possible platform for interactive application delivery."
TSBroadcaster enables a broadcaster or network operator to generate content
and signalling for interactive television applications. This system is
based on CableLabs® specifications OCAP™/tru2way®, EBIF/ETV, and the
DVB-MHP and MHEG standards and supports remote configuration and operation
allowing for deployment anywhere in the world.
Ensequence and S&T demonstrated this system at the CableLabs Advanced
Advertising InterOp in Denver, November 9-13, 2009.
Photo available on request
About Ensequence
Ensequence, the interactive television company, provides solutions that
enable programmers, advertisers and distributors to create and deploy
interactive TV experiences that increase programming ratings, advertising
response and audience reach. The company mitigates the technical
complexities of interactive TV implementation and enables its customers to
quickly and affordably deliver a high volume of robust interactive TV
experiences across cable, satellite and IPTV. Ensequence clients include:
MTV Networks, NBC Universal, ESPN, Major League Baseball Advanced Media,
QVC UK, HSN, Nike, Ford Motor Company, Hewlett-Packard, Comcast
Corporation, DIRECTV, Time Warner, DISH Network, Verizon Communications and
British Sky Broadcasting. To learn more, visit www.ensequence.com.
About Strategy & Technology
Strategy & Technology Ltd is a specialist company building and implementing
technology based on international standards in digital TV. It is the
leading independent company in the industry sector that supports the MHEG
interactive TV standard, and provides complete interactive applications and
systems for broadcasters and manufacturers. S&T's TSBroadcaster and
TSPlayer systems are used for the creation of MHP, MHEG and OCAP
interactive TV transmissions, and its RedKey™ MHEG engine is licensed to
digital receiver and set top box manufacturers worldwide. For further
information visit www.s-and-t.com.
CableLabs, OCAP and tru2way are trademarks of Cable Television
Laboratories, Inc.
Demonstrating at a CableLabs event is not indicative of CableLabs
endorsement of that product or service.