S & T

November 23, 2009 09:00 ET

Ensequence Partners With S&T, Integrates TSBroadcaster Into Ensequence iTV Manager™ Solution for End-to-End Delivery of Interactive TV Applications

BOULDER, CO--(Marketwire - November 23, 2009) - Strategy & Technology (S&T), the leading specialists in interactive TV playout systems and MHEG-5 middleware and applications, today announced that Ensequence has signed a Value-Added Reseller (VAR) agreement with S&T. Ensequence, the interactive television company, will include S&T's TSBroadcaster carousel playout technology as a component of the Ensequence iTV Manager™ solution.

The web-based Ensequence iTV Manager is a comprehensive solution used to scale the volume of interactive experiences and audience reach. Ensequence helps its customers scale interactivity at any pace, ultimately enabling every show and every ad to be made interactive. By integrating S&T's best of breed TSBroadcaster into its offering, Ensequence customers benefit from the efficient delivery of content with the highest levels of reliability. TSBroadcaster is deployed globally with many of the world's leading broadcasters and operators.

The Ensequence iTV Manager alleviates many of the complexities regarding implementing interactive television by enabling programmers and distributors to efficiently embed interactivity into a wide range of TV shows and advertisements. The system provides a simple interface for template creation and re-versioning, testing, scheduling, play-out, live application updating and automated response management.

"Ensequence enables our customers to make their video offering interactive for both programming and advertising, making their television content more powerful and engaging than it has ever been," said Kevin Hurst, Ensequence Director of Product Management. "The S&T technology offers a proven carousel system that fits perfectly with our iTV Manager offering, further strengthening our portfolio as well as our customers' ability to deliver the best interactive TV experiences available today."

"By integrating TSBroadcaster into the Ensequence iTV Manager portfolio, Ensequence is able to enhance the interactive television solutions they provide their customers," said Ian Harris, General Manager of Interactive Services and Applications for S&T. "TSBroadcaster is known throughout the world as a rock solid playout system, and by incorporating its end-to-end delivery into iTV Manager, Ensequence will give their customers the best possible platform for interactive application delivery."

TSBroadcaster enables a broadcaster or network operator to generate content and signalling for interactive television applications. This system is based on CableLabs® specifications OCAP™/tru2way®, EBIF/ETV, and the DVB-MHP and MHEG standards and supports remote configuration and operation allowing for deployment anywhere in the world.

Ensequence and S&T demonstrated this system at the CableLabs Advanced Advertising InterOp in Denver, November 9-13, 2009.

Photo available on request

About Ensequence

Ensequence, the interactive television company, provides solutions that enable programmers, advertisers and distributors to create and deploy interactive TV experiences that increase programming ratings, advertising response and audience reach. The company mitigates the technical complexities of interactive TV implementation and enables its customers to quickly and affordably deliver a high volume of robust interactive TV experiences across cable, satellite and IPTV. Ensequence clients include: MTV Networks, NBC Universal, ESPN, Major League Baseball Advanced Media, QVC UK, HSN, Nike, Ford Motor Company, Hewlett-Packard, Comcast Corporation, DIRECTV, Time Warner, DISH Network, Verizon Communications and British Sky Broadcasting. To learn more, visit

About Strategy & Technology

Strategy & Technology Ltd is a specialist company building and implementing technology based on international standards in digital TV. It is the leading independent company in the industry sector that supports the MHEG interactive TV standard, and provides complete interactive applications and systems for broadcasters and manufacturers. S&T's TSBroadcaster and TSPlayer systems are used for the creation of MHP, MHEG and OCAP interactive TV transmissions, and its RedKey™ MHEG engine is licensed to digital receiver and set top box manufacturers worldwide. For further information visit

CableLabs, OCAP and tru2way are trademarks of Cable Television Laboratories, Inc.

Demonstrating at a CableLabs event is not indicative of CableLabs endorsement of that product or service.

Contact Information

  • Press contact:
    Tracey Sheehy
    Breakaway Communications for S&T
    Tel: (212) 616-6003
    Email Contact

    Evan Goldberg
    Horn Group for Ensequence
    Tel: (646) 202-9768
    Email Contact

    Company contact:
    Ian Harris
    Strategy & Technology
    Tel: +44 (0)20 7183 1510
    Cell: +1 (303) 523 9353
    Email Contact