SOURCE: Aberdeen Group

Aberdeen Group

January 06, 2010 13:46 ET

Enterprise Mobility Strategies 2010 -- More Productivity, Same Budget

Study Shows That Top Performers Serve More Than Twice the Employee Population at Less Than 1/3 the Total Cost per Employee

BOSTON, MA--(Marketwire - January 6, 2010) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS) today released its latest research report on enterprise mobility: "Enterprise Mobile Strategies 2010: More Mobility, Same Budget."

Of the more than 200 organizations that participated in the study, over 70% currently support more than one mobile platform -- further substantiation that a mixed-device environment is now part of the enterprise mobile landscape.

"Now that many potential combinations of hardware, firmware, and software are entering the enterprise, organizations must implement a comprehensive management strategy that acknowledges the realities of today's mixed mobile platform environment," said Andrew Borg, senior research analyst for wireless & mobility, Aberdeen.

Four major themes emerged from this research study:

--  The rapid expansion of new mobile platforms entering the workplace
--  The adoption of employee-owned mobile devices used for work purposes
--  The rise of mobility management to increase operational efficiency and
    drive down support costs
--  The emergence of new models of development and deployment for enterprise
    mobile software, including the use of consumer apps for business, as well
    as enterprise "app stores."
    

"As organizations enter 2010, it is no longer sufficient to simply provide mobile devices to employees and expect concrete business value to somehow magically appear," comments Borg. "Mobility has evolved from its role as a general productivity tool to a core driver of operational efficiency and streamlined business processes."

A complimentary copy of this report is made available due in part by the following underwriters: Good Technology, and Zenprise. Mobile Enterprise Magazine is the report's official media sponsor.

To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=6059.

Visit Research.Aberdeen.com for additional access to complimentary Information Technology Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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