Entertainment Software Association of Canada

Entertainment Software Association of Canada

October 17, 2007 09:00 ET

Entertainment Software Association of Canada Releases First Canadian Industry Study

TORONTO, ONTARIO--(Marketwire - Oct. 17, 2007) - The entertainment software industry is a growing and vital industry in Canada, according to a study released today by the Entertainment Software Association of Canada (ESAC). Entertainment Software: The Industry in Canada, by respected Ottawa consulting firm Hickling Arthurs Low, and commissioned by ESAC, is the first study of its kind in Canada to answer important questions about this industry's employment figures and key economic indicators. While the industry is only a few decades old, it is significant: directly employing 9,000 people, in 260 firms, located in virtually every region of the country. The industry is highly export oriented, with annual revenues for Canadian-based developers and publishers estimated at $1.5 to $2 billion.

"This is an important first step in quantifying the growing impact of our industry in Canada. For the first time we have a real picture of our nation's entertainment software industry, including employment figures and economic data," said Danielle LaBossiere Parr, executive director of ESAC. "Most Canadians may not be aware that we are home to two of the largest game development studios in the industry and that Canada is developing and exporting some of the top video and computer games in the world."

The study also highlights Canada's position in the global entertainment software industry. Home to two of the largest game development studios in the world, Canada is known for developing some of the most popular video game titles in the industry, as well as the development of the tools used to create these increasingly popular entertainment properties. Furthermore, Canada's industry is recognized for its innovative work within the global production network of entertainment software.

"The Canadian video game industry is an important and growing segment of Canada's economy," said Hon. Jim Flaherty, Minister of Finance. "This kind of innovation, coupled with the highly skilled jobs in this sector, is integral to Canada's future prosperity."

The study also highlights additional economic impacts from the entertainment software industry, said Dr. Tijs Creutzberg of Hickling Arthurs Low. "The content produced, and the skills developed by the industry have wide applications in the production of goods and services in areas ranging from training and education to architecture."

The full text of the study is available at www.theesa.ca.

The Entertainment Software Association of Canada (ESAC) is dedicated exclusively to serving the business and public affairs needs of companies in Canada that publish and distribute video and computer games for video game consoles, handheld devices, personal computers and the Internet. Association members include the nation's leading interactive entertainment software publishers, which collectively accounted for more than 90 per cent of the $1.1 billion in entertainment software and hardware sales in Canada in 2006. For more information about the ESAC and its programs, please visit www.theesa.ca.

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