SOURCE: Public Media Works

April 15, 2010 03:00 ET

EntertainmentXpress Inks Exclusive Deal With World Renowned Kiosk Manufacturer for Custom Designed Entertainment Platform

New Kiosk Will Cut Customer Wait Time, Include New Digital Distribution Features and Will Be Among the First in the Industry to Be Manufactured as Fully ADA Compliant

LOS ANGELES, CA--(Marketwire - April 15, 2010) -  Public Media Works, Inc. (OTCBB: PUBM) announced today that EntertainmentXpress has signed a letter of intent with Videosystem Inc., Schio, Italy, for exclusive, worldwide distribution of a custom manufactured kiosk they refer to as the "Xpress Box." As the name implies, the new design directly addresses the current industry issue of a long wait time for movie rental and returns. Other added features include pre-engineering for future digital media applications and a special focus on building the Xpress Box so it is fully compliant with the Americans with Disability Act (ADA).

Video System Inc. (www.videosystem.it) is one of the largest DVD kiosk manufacturing specialists in the world. According to CEO Stefano Tassello, the company continually invests in research and development to produce the most advanced, reliable kiosks available with robotic systems unmatched in the industry.

"We are very enthusiastic about becoming an exclusive partner with EntertainmentXpress for the Xpress Box project. This innovative hybrid of the kiosk vending station incorporates the latest technologies to create a total entertainment platform for today and the future. The entire concept and features are built around ease of use and the total customer experience. A combination of several features in one kiosk," states Tassello.

Garrett Cecchini, Chairman and CEO for EntertainmentXpress, emphasizes two very important reasons why they chose VSI as a partner. "VSI has the highest commitment to quality and importantly, they have the ability to scale manufacturing to meet the high volume demands we are expecting," Cecchini commented.

There was another important reason why VSI was the ideal choice, explains Cecchini.

"VSI is known worldwide as leading experts in applying technology to its fullest. That made it possible for us to get very creative in designing the ultimate kiosk that is pre-engineered to be easily adapted to future generations of technology. Of course our new platform allows us to dispense and collect DVD movies and games, but there's much more. We are committed to stay ahead of the curve in providing an enhanced customer experience while we expand future digital media offerings and delivery methods," commented Cecchini.

Features included in the exclusive Xpress Box kiosk will include a separate Xpress return station that will double as a pickup station for online orders, two additional Xpress preview stations for viewing movie choices, and the main Xpress check out station that will also serve as another preview station for movies and video games. Incorporated in the kiosk will be a 32" LCD screen for advertising and display purposes.

Once development is complete, Kiosks will be SMS messaging capable and serve as media filling stations to digital storage devices which include flash drives, SD cards, MP3 players, memory sticks and more.

A major distinction of the new EntertainmentXpress kiosk is that it will be manufactured specifically to comply with ADA requirements to allow for handicap accessibility.

"Building the Xpress Box through our partnership with EntertainmentXpress puts us among the first in the industry to manufacture a DVD dispensing kiosk that will fully meet ADA compliance standards. That is something we can all feel very proud of," stated Tassello.

Public Media Works announced on March 24, 2010 that they executed a share exchange agreement to acquire EntertainmentXpress which will operate as a wholly owned subsidiary of the company upon the close of the transaction which is anticipated to occur during May 2010.

ABOUT PUBLIC MEDIA WORKS
Public Media Works was founded as a forward thinking entertainment company, created and operated by entertainment professionals, with the objective to discover, create, develop and distribute entertainment content to world audiences.

With the planned upcoming acquisition of Entertainment Xpress, PMW intends to expand its entertainment distribution interests to build a digital distribution network of kiosks worldwide, to leverage the delivery of movies and other custom entertainment content which the company believes will give an exclusive advantage to the retail partners of EntertainmentXpress.

ABOUT ENTERTAINMENTXPRESS
EntertainmentXpress plans to roll out a network of conveniently located, self-service, kiosks which deliver demographically relevant digital media content to consumers. The company's core business model comprises the rental and sale of DVD movies, video games and more through kiosks located in quick-serve food locations, grocery stores and other high-traffic, public venues. Features intended to differentiate EntertainmentXpress in the marketplace include more digital product offerings in future phases, retail partner branded kiosks, a fully integrated solution for in-store advertising and kiosks pre-designed to become media filling stations to a variety of digital storage devices.

EntertainmentXpress' forward thinking media acquisition and cross promotion strategies are designed to deliver a better value proposition for consumers and increase appeal to retail and distribution partners. According to The NPD Group, a leading market research company, DVD movie and video game rental kiosks are experiencing more growth than either subscription services or store rentals and video rental kiosks will make up nearly 30 percent of video rentals in the U.S. in 2010. EntertainmentXpress' focus is on becoming a significant participant in this rapid expansion through a combination of organic and acquisition growth strategies.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934. Such forward-looking statements, particularly as related to the completion of the acquisition of EntertainmentXpress by Public Media Works, the business plans of EntertainmentXpress, expectations of partnerships and strategic relationships, deployment of DVD and video game rental kiosks, the ability of EntertainmentXpress to enter into agreements with retail partners, to gain market share, the size of the market, and the ability of EntertainmentXpress to compete effectively in the marketplace, and the future opportunities of the Company, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the Company's expectations and estimate.

For More Information: Go to www.publicmediaworks.com

Contact Information

  • Company Contact: (310) 358-3213

    Investor Relations Contact:

    Joshua M. Gold, President
    Bespoke Growth Partners
    228 Park Avenue South
    Suite 34215
    New York, NY 10003
    1-800-805-1695 Ext. 2