SOURCE: Public Media Works

April 28, 2010 03:00 ET

EntertainmentXpress Underscores Commitment to Supermarket and Drug Store Verticals With Hiring of Seasoned Executive Team

Public Media Works on Schedule to Close Its Share Exchange Agreement With EntertainmentXpress in Early May

LOS ANGELES, CA--(Marketwire - April 28, 2010) -  Public Media Works, Inc. (OTCBB: PUBM) announced today that EntertainmentXpress has hired two senior sales and marketing executives who are veterans in the supermarket and drug store retail industries. The company believes this step underscores EntertainmentXpress' commitment to partner with major grocery retailers in placing movie and game rental kiosks in high-traffic stores internationally.

Lewis Cohen, a 20-year veteran in the food and grocery vertical, has assumed the position of executive vice president of Sales and Procurement for EntertainmentXpress. Steve Pinto has been named as the company's new vice president of Account Management. Between them, Cohen and Pinto have worked with the largest supermarket stores in the world, including Safeway, Krogers, Supervalu, Raley's, Save Mart, Food 4 Less, Lucky's, Target, Wal-Mart, Sam's Club, Costco, United Grocers and more.

"We are very excited to have Lewis and Steve on board as we continue to build on our business partnerships with the grocery and drug store segments. Together they bring top-level relationships that should allow us to accelerate our growth with major branded regional, national and international store chains," commented Garrett Cecchini, Chairman and CEO of EntertainmentXpress.

According to Cohen, his motivation to join EntertainmentXpress was sparked with the tremendous growth opportunity and the unique differences in what EntertainmentXpress offers over others out there.

"I believe the point of difference between us and the others makes our value proposition very compelling. The interest in what we have to offer is tremendous and we are already in discussions with major grocery store operations that plan to come aboard," commented Cohen. "It's a good problem to have when grocery store demand for our product exceeds EntertainmentXpress' expected growth curve," he concluded. 

EntertainmentXpress is in the business of renting and selling movies, games and more through kiosks located in quick-serve food locations, grocery stores and other high-traffic, public venues. The company recently announced EntertainmentXpress' contracts with Pizza Hut and Popeyes franchisees. 

Public Media Works announced on March 24, 2010 that they executed a share exchange agreement to acquire EntertainmentXpress which will operate as a wholly owned subsidiary of the company upon the close of the transaction which is anticipated to occur in early May, 2010.

Public Media Works was founded as a forward thinking entertainment company, created and operated by entertainment professionals, with the objective to discover, create, develop and distribute entertainment content to world audiences.

With the planned upcoming acquisition of EntertainmentXpress, PMW intends to expand its entertainment distribution interests to build a digital distribution network of kiosks worldwide, to leverage the delivery of movies and other custom entertainment content which the company believes will give an exclusive advantage to the retail partners of EntertainmentXpress.

EntertainmentXpress plans to roll out a network of conveniently located, self-service kiosks which deliver demographically relevant digital media content to consumers. The company's core business model comprises the rental and sale of DVD movies, video games and more through kiosks located in quick-serve food locations, grocery stores and other high-traffic, public venues. Features intended to differentiate EntertainmentXpress in the marketplace include more digital product offerings in future phases, retail partner branded kiosks, a fully integrated solution for in-store advertising and kiosks pre-designed to become media filling stations to a variety of digital storage devices.

EntertainmentXpress' forward thinking media acquisition and cross promotion strategies are designed to deliver a better value proposition for consumers and increase appeal to retail and distribution partners. According to The NPD Group, a leading market research company, DVD movie and video game rental kiosks are experiencing more growth than either subscription services or store rentals and video rental kiosks will make up nearly 30 percent of video rentals in the U.S. in 2010. EntertainmentXpress' focus is on becoming a significant participant in this rapid expansion through a combination of organic and acquisition growth strategies.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934. Such forward looking statements, particularly as related to the completion of the acquisition of EntertainmentXpress by Public Media Works, the business plans of EntertainmentXpress, expectations of partnerships and strategic relationships, deployment of DVD and video game rental kiosks, the ability of EntertainmentXpress to enter into agreements with retail partners and grocery stores, to gain market share, the size of the market, and the ability of EntertainmentXpress to compete effectively in the marketplace, and the future opportunities of the Company, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the Company's expectations and estimate.

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