Parlay Entertainment Inc.
TSX VENTURE : PEI

Parlay Entertainment Inc.

June 17, 2009 09:05 ET

Entraction Launches With Parlay

New European bingo network goes live on Parlay5

LONDON, UNITED KINGDOM--(Marketwire - June 17, 2009) - Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading supplier of Internet and TV bingo software solutions, is pleased today to announce the launch of Entraction's online bingo network.

The new European-facing online bingo network includes such brands as Bingohuone and Play Cherry and offers players games in English, Swedish and Finnish.

The network is powered by the Parlay5 bingo and gaming products integrated into Entraction's back-end administration system. The European-facing network is based in Malta and managed by Entraction.

Scott White, CEO of Parlay, said, "Entraction's rapidly expanding international presence, now also powered by Parlay's industry leading bingo platform, creates a more compelling offering. And this is just the start - we are working with Entraction to deliver additional brands in the coming year."

"We are thrilled to launch bingo with Parlay as our experiences with the Parlay team have all been positive. We find Parlay5 to be the best bingo software in the market. The flexibility of the product, its customization options, and the user friendly interface for both operators and end users made Parlay an easy choice for Entraction," says Johanna Karlsson, Product Manager Bingo at Entraction.

Parlay is proud once again to be the Platinum Sponsor of the 4th Annual Online Bingo Summit, to be held June 16-17 at the Millennium Gloucester in London.

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and licensor of Internet and TV bingo solutions. As the inventor and holder of Internet bingo(1) patents, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in 75-, 80- and 90-ball versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best known brands use Parlay solutions, including Virgin Media, Yahoo!, Littlewoods, NetPlay TV and the St. Minver and TGN bingo networks. Parlay's head offices are in Oakville, Canada with offices in Alderney, Bridgetown, Barbados, and Valletta, Malta.

About Entraction

Entraction is an international group in the digital gaming industry.

Entraction Holding works with overall issues concerning strategy and business development, as well as financing and the supply of competence for the group. The company assesses on an ongoing basis business opportunities that can reinforce and develop the group's supplier operations. Entraction Solutions offers complete systems for Internet gaming and runs one of the largest poker networks in the world. The company offers its partners software for poker, betting, casino and bingo, and ancillary services such as web design, gaming licences, operations, payment solutions, promotion tools and 24-hour support for end customers.

The poker network is run by subsidiaries in Malta, which are licensed to market and carry out their own gaming operations, and to deliver gaming services for partners in the poker network.

Entraction Holding AB is listed on the First North Premier and has approximately 7,800 shareholders. The company's Certified Advisor is Remium AB. Learn more at www.entraction.com.

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590, Canadian Patents No. 2,340,152 and 2,618,843, with other Patent applications pending in other countries.

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