KANSAS CITY, MO--(Marketwire - August 25, 2010) - Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing, reviewed tips about how to use social media to drive traffic to websites, build brand awareness and protect a brand in a new podcast.
Listen to podcast: http://tinyurl.com/324p82u
Jennings said that one way to drive traffic to sites such as Twitter, Facebook, LinkedIn, a blog or a video channel is by using social media press releases that are highly search engine optimized. "Marketwire is a good resource to use if you are trying to increase your brand awareness. Additionally, it is important to identify a primary website that you are really going to focus on. I highly recommend using WordPress to attract visitors and continuously incorporate new content on the site. The search engines are constantly checking the site for new updates so these will be valuable resources for SEO," said Jennings.
While social media is advantageous, Jennings said that business owners and marketers must take certain online precautions to protect their brand. "It is important for business owners to reserve a Twitter account, set up a company Facebook page and a LinkedIn profile. If these sites are set up properly and managed well, it will prevent competitors from trying to hijack your company's brand," said Jennings.
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate (www.jenningssocialmedia.com).
Valerie Jennings is the founder and CEO of Jennings Social Media Marketing. She started the company in June 2003 from her home in Overland Park, Kan, and now, the CEO works with an exclusive client list from around the world, developing trade secret information based on measurable outcomes (http://www.jenningssocialmedia.com/about/).
Contact Information:
Contact:
Jamie Sutera
816.221.1040
Jamie@jenningspr.net