SOURCE: Robeks

January 24, 2006 09:00 ET

Entrepreneur® Names Robeks One of the Top Ten New Franchises for 2006

Premium Fruit Smoothies Company Also Ranks Among National and Global Franchises

MANHATTAN BEACH, CA -- (MARKET WIRE) -- January 24, 2006 -- In the current issue of Entrepreneur®, which features the 27th Annual Franchise 500®, Robeks is named in the top ten new franchises for 2006. The fruit smoothies and healthy eats company is ranked ninth for 2006.

"We are so pleased to be named to Entrepreneur's prestigious and highly regarded Franchise 500," said Mitchell Baker, Director of Marketing for Robeks. "We appreciate being recognized as a strong and growing franchise and look forward to what this ranking will do for our business in the coming year."

Overall, Robeks was ranked #220 in the list of 500 Top National Franchises and at Entrepreneur.com as #163 in the list of 500 Top Global Franchises.

According to the January 2006 issue of Entrepreneur, "the total number of franchise units for all Franchise 500 companies grew 11 percent from 2004 to 2005," making franchising a business trend unto its own.

Entrepreneur used the following guidelines to select their Franchise 500: "All companies, regardless of size, are judged by the same criteria; objective, quantifiable measures of a franchise operation. The most important factors include financial strength and stability, growth rate and size of the system. We also consider the number of years in business and length of time franchising, startup costs, litigation, percentage of terminations and whether the company provides financing...The objective factors are plugged into our exclusive Franchise 500 formula, with each eligible company receiving a cumulative score. The 500 franchises with the highest cumulative scores become the Franchise 500."

About Robeks

Since opening the first Robeks - Fruit Smoothies & Healthy Eats store in 1996, the Company has always been passionate about promoting the importance of good nutrition and its essential role in helping people maintain active and healthy lifestyles. Robeks' goal is to make eating a healthy meal both quick and easy by offering a great-tasting selection of premium quality, made-to-order fruit smoothies and freshly-squeezed vegetable juices, as well as wholesome sandwiches and healthy snacks. Currently there are over 79 Robeks locations with many more on the way. For more information, please visit www.robeks.com.

Contact Information

  • Robeks Media Contact:
    Amy Orebaugh
    Terpin Communications Group
    amy@terpin.com
    (310) 821-6100 ext. 107