SOURCE: Entropia Universe

August 29, 2006 18:00 ET

Entropia Universe Discusses Future of Online Entertainment at the Historical Docking of "Götheborg" in Shanghai

Leading Swedish and Chinese Companies Celebrate the Dynamic Industrial Relationship Between Shanghai and Göteborg at the Successful Arrival of the Swedish East Indiaman Ship

SHANGHAI, CHINA -- (MARKET WIRE) -- August 29, 2006 -- Entropia Universe, the fastest growing virtual world utilizing a real cash economy, today presents the next generation of online entertainment at Sweden-China Business Day in Shanghai immediately following the historical arrival of the Swedish East Indiaman Trade Ship, "Götheborg." For the first time in 260 years, the renowned trade vessel made its journey from Sweden to China, signifying the dynamic relationship between the two nations. Entropia Universe joins the Swedish Royal Family, including Crown Princess Victoria and Prince Carl-Philip, political leaders such as the Mayors of Shanghai and Gothenburg, and industry giants, including Volvo and Ericsson, in a celebration and seminar looking at the future of business development and emerging technologies in multiple markets.

A replica of the famous ship also makes an appearance inside Entropia Universe outside the city of New Oxford for all Entropians to board and view the elaborate details of this Swedish landmark.

"We are honored to participate in such a momentous event," says David Simmonds, Business Development Manager for MindArk, developer of Entropia Universe. "The ship signifies the successful industrial bond between Sweden and China and brings together several prominent business and political decision makers. We are pleased to present this influential audience with groundbreaking developments from inside the flourishing virtual world of Entropia, and discuss its future impact to the entertainment and communications market."

Entropia Universe is the only virtual gaming community that actively supports sales of virtual products with actual cash value within its real economy system. The economy offers the user a secure and safe way to make purchases, sales and exchange real-life currency into PED (Project Entropia Dollars) and back again into real money, at a fixed exchange rate to the US Dollar. PED allows members to invest in personal development and growth through the acquisition of goods, buildings, and land in the virtual universe.

In December 2004, Entropia Universe set a world record, certified by the Guinness Book of World Records, when it sold a virtual Treasure Island for $26,500 USD (the largest virtual dollar amount spent) to 22-year old Australian David Storey, a.k.a. "Deathifier." The recent sale of the Space Resort for $100,000 USD to famed gamer, Jon 'NEVERDIE' Jacobs, sets a new record for the most valuable virtual item. In 2005, the Entropia Universe GNP was an estimated $165,000,000 million US dollars and is expected to double in 2006.

About Entropia Universe and MindArk

Entropia Universe is a registered trademark of MindArk PE AB. MindArk supports and monitors the services and maintenance of the Entropia Universe site. MindArk began in April of 2003 in Sweden, and has expanded to have partners throughout the world. Entropia Universe was launched in 2003 and has reached over 470,000 registered accounts. MindArk offers the Entropia Universe software to users free of charge with no monthly costs or associated subscription fees. For more information or to download the free Entropia Universe software please visit www.entropia-universe.com. For more information about the Swedish Ship "Götheborg" and its journey please visit, http://www.soic.se/

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