SOURCE: Sony Europe

April 23, 2008 08:36 ET

Entry-Level Alpha 200 DSLR and Stylish Digital Photo Frames Scoop Two TIPA Awards for Sony

WEYBRIDGE, UK--(Marketwire - April 23, 2008) - Sony Digital Imaging Innovation Has Been Recognised by the Judges of This Year's TIPA (Technical Image Press Association) Awards.

The editorial panel of Europe's most prestigious photo industry awards named the compact Alpha 200 'Best Entry-level D-SLR in Europe.' The judging citation states:

"Easy to use, easy to carry and offered at a very attractive price with its 18-70mm zoom lens, the Sony Alpha 200 is a dream camera for beginners who want to start enjoying all the benefits of D-SLR photography. Its 10.2 megapixel sensor delivers top quality images up to ISO 400 and beyond,* and the autofocus system is fast and accurate. The large LCD screen gives a clear, bright display when reviewing images, and both the in-camera image stabilisation and the anti-dust system are very effective in use. A superb, low-cost camera that's easy to use, and a worthy winner of this award."

Meanwhile, the beautifully styled DPF-V900/V700 was awarded this year's 'Best Photo Frame in Europe.' The judging citation states:

"The Sony digital photo frames DPF-V900 (9-inch display) and DPF-V700 (7-inch display) offer WVGA resolution (800x480 pixels) along with 15:9 aspect-ratio screens. Sony's BIONZ processor with face detection technology allows the rapid display of large files, and also provides image corrections like focus enhancement, red-eye reduction and exposure adjustment. Digital images can be loaded onto the internal memory from various types of memory cards or via the USB cable from a PC or camera. The DPF-V900 and DPF-V700 digital photo frames support JPEG, TIFF, BMP and Sony RAW image file formats, and functions can be managed remotely with the included controller."

Sony has also won a third TIPA Award this year. The Sony Compact Picture Station won the title 'Best Photo Kiosk in Europe.'

Alpha 200 digital SLR

The Alpha 200 offers first-time digital SLR buyers an ideal balance of imaging quality and powerful creative features in a compact, easy-to-use package. The camera's 10.2 effective megapixel CCD sensor is augmented by a powerful BIONZ processor for detail-packed, low-noise images at high sensitivity settings up to ISO 3200. Other key features include fast, accurate autofocus and Super SteadyShot image stabilisation that provides 2.5 – 3.5 steps anti-shake performance with all Alpha lenses.

DPF-V900/V700 digital photo frame

Available in 9-inch and 7-inch screen sizes, the DPF-V series digital photo frames by Sony blend elegant design with superb HD image quality and fun, convenient viewing options. Up-to-the minute styling is complemented by advanced features like an orientation sensor that automatically 'flips' images for correct viewing when the frame is positioned in either landscape or portrait positions.

About the TIPA Awards

TIPA (Technical Image Press Association) was founded in 1991 as an independent, non-profit Association of European photo and imaging magazines. With 27 member magazines from 11 countries, TIPA is the largest and most influential photo and imaging press association in Europe. Each year, editors of member magazines vote for the "Best Photo and Imaging Products in Europe" considering innovation, use of leading-edge technology, design/ergonomics, ease of use and price/performance. For further information, visit

*up to ISO 3200

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

Environmental Information: 3Ps

Product: Halogenated materials can pose a risk to the environment if disposed of improperly. To minimize this risk, halogen-free flame retardants are used for certain printed circuit boards.

Lead-free solder is used to reduce the use of hazardous substances.

Process: The extended user manual is provided electronically on CD-ROM to reduce paper use.

Product packaging is made from recyclable paper to reduce the impact on the environment.

Planet: Sony is determined to lead the way as a responsible manufacturer. As a company we are focussing on three key areas of investment:

1. Reducing CO2 gas emissions
2. Increasing the percentage of renewable energy used in our manufacturing
3. Minimising the resources used by our factories in manufacturing


About Sony:

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world's leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion) for the fiscal year ended March 31, 2007, based on an average market exchange rate for the same period of yen 148.6 to the EUR. It employs approximately 163,000 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71 billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.12 billion for the same period.

For more information on Sony Europe, please visit and

Contact Information

  • For more information, please contact:
    Silke Schild
    Corporate Communications
    Sony Europe
    +44 (0)1932 816 507