SOURCE: MarketResearch.com

MarketResearch.com

November 17, 2009 09:08 ET

Environmental Concerns and Connectivity Affect Consumer Behavior

ROCKVILLE, MD--(Marketwire - November 17, 2009) - MarketResearch.com has announced the addition of Datamonitor's new report "Global Consumer Trends: Connectivity," to their collection of Lifestye & Economics market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2470003

The Connectivity mega-trend reflects the inherent consumer desire to connect with both their peers and surroundings. Forging strong personal relationships is important to consumers, especially in difficult times. Similarly, a feeling of responsibility is driving the trend for ethical consumerism and actions which are motivated by a need to do 'the right thing' for the global community.

Scope

--  Detailed trend analysis outlining what constitutes 'value' for
    consumers (trends are, after all, a reflection of what's important to
    consumers)
--  Global in focus, but also offers country-by-country and sector
    insights thereby catering to top-line or more specific information needs
--  Covers all major FMCG sectors, but also with applicability to wider
    consumer goods audiences
--  One of 10 dedicated mega-trend reports outlining the most important
    issues shaping global consumers' buying behavior both now and in the future
    

Highlights

Good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking facilitates better decision making by overcoming 'category myopia.' Monitoring the broader FMCG environment will enable bigger picture learning that can be applied more specifically.

Connectivity is a responsibility orientated mega-trend reflecting how global consumers are more connected to their environment. The Pew Global Attitudes Project in 2009 found that majorities in 23 of 25 countries agree that protecting the environment should be given priority, even if it causes slower economic growth and some loss of jobs.

The effect of branding on consumers in Asia Pacific is extremely significant. These consumers not only consider what a brand means to them personally, but also how it connects them to the wider community and defines their social status.

Reasons to Purchase

--  Understand the significance of the different Connectivity-aligned
    trends across markets and FMCG sectors to help support market
    diversification plans.
--  Save time and gain maximal insight by using this 'one-stop-shop'
    resource which offers a clear and up-to-date framework for understanding
    consumers.
--  Access data from two waves of global primary research to increase the
    likelihood of being 'on-trend' with NPD and marketing activities
    

Topics covered in the report include...

Overview
    Catalyst
    Summary
    Table of Contents
    Table of figures
INTRODUCTION: THE IMPORTANCE OF TREND-TRACKING
    Tracking consumer mega-trends is fundamental to long-term success
    Trend-tracking insight 1: mega-trends can be classified in two ways
     according to desirable product/service benefits and societal
     complexities
    Trend-tracking insight 2: trends are aligned with pre-existing, but
     evolving human values, attitudes, needs and behaviors
    Trend-tracking insight 3: mega-trends can be broken down into trends
     and sub-trends to provide structure and clarity at a time of
     'information overload'
    Trend-tracking insight 4: manufacturers, retailers and
     researchers/futurologists perpetuate trends
    Trend-tracking insight 5: adopting a broader, global perspective to
     trend-tracking facilitates better decision making by overcoming
     'category myopia'
    Trend-tracking insight 6: trends have longer-term implications than
     fads and can be categorized by evolvement
    Trend-tracking insight 7: for every trend there is a 'counter-trend'
     while 'trend-crossover' is also an important phenomena
    Takeouts and implications: a trend framework boosts the quality and
     frequency of insight generation ensuring maximum return from the
     broader market research processes in place
THE FUTURE DECODED
    MEGA-TREND SYNOPSIS: Consumers desire an altruistic lifestyle that is
     rich in relationships and belonging

For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2470003

Contact Information