SOURCE: Environmental Expert

April 20, 2010 11:26 ET

Environmental Expert Makes Online Marketing Easier with the Launch of a New Content Management System

The latest version of this content management system is a free tool for any business marketing within the environmental industry. It allows businesses to easily reach qualified buyers by providing flexible, real-time publishing options

MADRID, SPAIN--(Marketwire - April 20, 2010) - Environmental Expert has just launched a major update to the online content management system it offers to businesses promoting through its globally-renowned environmental industry portal,

The latest version gives the B2B portal's more than 20,000 advertisers total control over their content by incorporating real-time editing features for all types of promotional materials, including product listings, news, upcoming events, publications and job postings. The system is intuitive, easy-to-use and requires no technical training. Unlimited publishing is free to all advertisers while premium options for enhanced branding and positioning are available.

With this update, many environmental industry marketing managers around the world will have greater freedom to publish and update content on the Environmental Expert portal than they do on their own websites. As for those marketing managers who can already publish easily on their own website, the Environmental Expert portal offers a simple way for them to attract new customers from over 200,000 industry professionals registered on the site.

The new system features real-time publishing, as opposed to the delays of up to several business days found in the previous version. This will especially benefit premium advertisers who need to make more extensive changes involving formatting and image uploads which are easier and quicker to do online as opposed to explaining to customer service.

Real-time publishing presents new quality control challenges. In order to ensure the information on Environmental Expert continues to be top quality, the new content management system gives administrators online control of who in their organization administers their content. Environmental Expert also has a quality control program in place in order to catch inappropriate content soon after it's published. Meanwhile, the company is also rolling out clear guidelines, as well as server-side quality controls, that will prevent many mistakes before they happen.

"This new content management system is one-of-a-kind in the environmental industry, and we think most industry marketers will use it as a strong complement to the online marketing they're already doing with their own website," says Jason Barker, Environmental Expert's marketing manager. "Publishing content on Environmental Expert generates quality leads companies wouldn't have gained otherwise by allowing them to reach our community of targeted professionals, helping improve SEO and giving them a chance to experiment with their marketing message in ways they may not have the freedom to do on their own website."

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About Environmental Expert:

Environmental Expert connects over 1,000,000 environmental industry professionals from around the globe to more than 20,000 companies that provide the products, services and information they need to do their job successfully. On top of connecting buyers and sellers, Environmental Expert provides an unmatched wealth of industry-related information and resources, like publications, events, articles, job postings, news & more. Our website also includes a professional networking platform, pEEple, built specifically for the needs of environmental industry professionals.

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