SOURCE: Epicor Software Corporation

Epicor Software Corporation

December 01, 2009 09:28 ET

Epicor Retail Customers Garner Industry Recognition for Best Practice Cross-Channel Strategies

Retail TouchPoints Ranks Build-A-Bear Workshop® and Sports Chalet Among Top Retailers Cashing in on Cross-Channel

IRVINE, CA--(Marketwire - December 1, 2009) - Epicor Software Corporation (NASDAQ: EPIC), a leading provider of enterprise business software solutions to the midmarket and Global 1000 companies, today announced two of its customers -- Build-A-Bear Workshop® and Sports Chalet -- are the recipients of Retail TouchPoints' 2009 Channel Integration Awards, given to 15 top retailers demonstrating best-practice cross-channel strategies.

Build-A-Bear Workshop was honored in the Specialty Toy category, while Sports Chalet took top honors in the Sporting Goods category. Other top retailers named winners were: Toys "R" Us (Toy & Hobby); Moosejaw (Outdoor Specialty); Best Buy (Consumer Electronics/Appliances); Sears (Mass Merchant -- Department Store/Automotive); Bliss (Health & Beauty); Victoria's Secret (Women's Specialty Apparel); Borders (Books, Audio and Accessories); DSW (Footwear); David's Bridal (Specialty Apparel -- Wedding and Special Occasion); Tesco Fresh Express (Supermarket); Walgreen's (Drug); Staples (Office Supply); and Target (Mass Merchant -- Home Furnishings).

Nominations were reviewed based on criteria including: sales gains, especially within emerging channels; convenience of shopping options, such as seamless cross channel shipping and pick up; cross-channel marketing, including in-store advertising for Web site and e-mail marketing for store sales; customer recognition across channels, for those retailers that have a single customer view; and, integration of systems, including order management and sales history. The awards program was sponsored by Retail TouchPoints, an online media outlet and community whose editorial focuses on promoting "retail strategies to optimize every customer interaction."

"We'd like to congratulate both Build-A-Bear Workshop and Sports Chalet on their cross-channel success and in being named recipients of the 2009 Channel Integration Awards," said David Henning, executive vice president and general manager, Epicor Retail. "To successfully compete in today's challenging and severely competitive marketplace, smart retailers know they must integrate selling strategies across channels. Build-A-Bear Workshop and Sports Chalet are proof positive that innovation, together with the support delivered via Epicor technology, can drive integration to create a robust cross-channel customer experience."

Relying on various Epicor Retail solutions, including CRM, Point-of-Sale, Merchandising and Sales Audit, Build-A-Bear Workshop polls relevant information back to its headquarters and that enables the company to better serve guests. The POS system delivers a unique code on each printed receipt for buildabearville.com®, the Build-A-Bear Workshop virtual world where guests can redeem credits for virtual merchandise and bring their Build-A-Bear Workshop friends to life online.

Sport Chalet implemented Epicor Retail Enterprise Selling to ensure shoppers' needs can be met from every store location. Since introducing this "save the sale" functionality, Sport Chalet has experienced improved employee productivity, and improved revenues by addressing demand and maximizing inventory turns. Customer satisfaction levels remain high as needs are quickly met and shoppers are assured with detailed timing as to when their purchases will arrive.

Cross channel retailing is widely sought after, yet often difficult to attain. In her recent research note, "Epicor Retail Perspectives 2009: Creating a Differentiated Message in a Largely Undifferentiated Retail World," Retail Research Director Janet Suleski of AMR Research talks about the significance of cross channel retailing in today's world and Epicor's ability to support this key emerging requirement. "A lot of software vendors talk about supporting cross-channel retailing, but Epicor is doing something about it," writes Suleski. "Pre-built connectivity between the order management application, Retail Enterprise Selling, and the Epicor Retail Store suite is generally available, allowing cross-channel order visibility, status updates, and stock locator queries. The biggest differentiator is inventory reservations across channels, which is something few other retail applications adequately support."

Today, many of the world's leading retailers utilize Epicor Retail solutions and services to become more profitable, productive, competitive and eco-friendly. Epicor's solutions leverage proven Microsoft .NET technology to improve business operations and meet the evolving merchandise and service expectations of today's cross-channel shoppers. Epicor delivers comprehensive retail management solutions to enterprises in all tiers -- from regional chains to multichannel global brands. Retail customers include hundreds of marquee names, from Aéropostale, American Eagle Outfitters, and Ann Taylor to Zales and Zumiez.

About Epicor Software Corporation

Epicor Software is a global leader delivering business software solutions to the manufacturing, distribution, retail, hospitality and services industries. With 20,000 customers in over 150 countries, Epicor provides integrated enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM) and enterprise retail software solutions that enable companies to drive increased efficiency and improve profitability. Founded in 1984, Epicor celebrates 25 years of technology innovation delivering business solutions that provide the scalability and flexibility businesses need to build competitive advantage. Epicor provides a comprehensive range of services with a single point of accountability that promotes rapid return on investment and low total cost of ownership, whether operating business on a local, regional or global scale. The Company's worldwide headquarters are located in Irvine, California with offices and affiliates around the world. For more information, visit www.epicor.com.

Epicor is a registered trademark of Epicor Software Corporation. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Epicor Software Corporation.

Contact Information

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    Lisa Preuss
    Epicor Software Corporation
    949/585-4235
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    Erin Lutz
    Lutz PR (on behalf of Epicor)
    949/293-1055
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