SOURCE: Ericsson North America

February 03, 2010 11:20 ET

Ericsson acquires mobile aggregation business from SinglePoint

10036, SWEDEN--(Marketwire - February 3, 2010) -



* Purchase of strategic operator and customer contract assets from SinglePoint

* Deal makes Ericsson a Tier 1 aggregator in the United States

* Strengthens the company's position as a global connection provider


Ericsson (NASDAQ: ERIC) has reached an agreement with SinglePoint for the purchase of the company's strategic operator and aggregation contract assets. As part of the agreement, Ericsson will gain ownership of SinglePoint's operator connection agreements to further bolster its premium and standard rate messaging reach in the United States. This has been a successful business for SinglePoint and is a strategic move for Ericsson's Multimedia Brokering business in the United States.

This asset purchase will take Ericsson to CSCA (Common Short Code Administration) Tier 1 aggregator status in the United States, as well as further strengthen the company's position as a global connection provider.

"We're very excited to secure an agreement with such a strong player like SinglePoint," said Scott Nichols, Director of Ericsson's IPX business in North America. "They have a well-established customer base and have developed a complete suite of operator connections that will enable Ericsson to be a leading player in the US market. Along with our existing customers and operator connections, Ericsson will expand the Multimedia Brokering suite of services with the additional SinglePoint assets. Ericsson's ability to secure this opportunity with SinglePoint was a key link in our North American strategy."

SinglePoint, based in Bellevue, Washington, enables brands, agencies and publishers to connect with more than 270 million North American wireless subscribers. SinglePoint's full suite of products and services enables publishers to monetize their mobile messaging traffic and advertisers to access premium inventory and rapidly launch mobile advertising campaigns.

"The rapid expansion of our mobile advertising business required us to sharpen our focus and direct more resources to servicing our advertising platform and its growing list of customers," said Gowri Shankar, president and CEO, SinglePoint. "The solution was to realign SinglePoint's business as a mobile advertising services company and seek a partner who could most effectively manage the leading messaging aggregation service we built. Ericsson's expertise and resources give us great confidence that our product and customers are in good hands, and we value the ongoing relationship we have with them." SinglePoint quote

Johan Rosendahl, President of Ericsson IPX AB said, "The United States is the biggest market in the world and a key market in Ericsson's global strategy. This transaction not only strengthens our ability to compete there, but it also enables Ericsson to achieve the same leading position in the US that we enjoy elsewhere in the world."

Notes to editors:

Ericsson's multimedia content is available at the broadcast room: www.ericsson.com/broadcast_room

Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 1 billion subscribers and has a leading position in managed services. The company's portfolio comprises of mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of "to be the prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 75,000 employees generated revenue of SEK 209 billion (USD 32.2 billion) in 2008. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.


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FOR FURTHER INFORMATION, PLEASE CONTACT


Ericsson Corporate Public & Media Relations

Phone: +46 10 719 69 92

E-mail: media.relations@ericsson.com

Ericsson Media Relations North America
Kathy Egan
Phone: +1 212 843 8422
E-mail: media.relations@ericsson.com

SinglePoint
Jaimee Steele
Phone: +1 206 390 6637
E-mail: superjaimee@gmail.com

About Ericsson IPX

Ericsson IPX (Internet Payment Exchange) is a leading global aggregator in the mobile space. By taking the role of a network asset broker, IPX provides access to delivery and charging, via SMS, MMS, WEB and Online Mobile Billing, to more than two billion mobile subscribers across networks in 25 countries. IPX also brokers location information in selected countries and IPX Messaging provides reach to 96% of all mobile subscribers worldwide with SMS. IPX customers are companies who offer digital content, mobile voting and directory information - and enterprises offering mobile marketing, communities and banking. IPX Operator Payment & Connection Services (OPCS) offer outsourcing management to mobile network operators. These services manage technical and contractual relations with mobile content and services suppliers or aggregators.


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