SOURCE: Escapia

August 12, 2008 06:28 ET

Escapia Announces Release of Escapia IntelliRate™ -- Advanced Rate Management for Vacation Rentals

Breakthrough Release From Leader in Web-Based Vacation Rental Software Brings Power and Simplicity to Rate Management for Vacation Rental Agencies

SEATTLE, WA--(Marketwire - August 12, 2008) - Escapia, Inc. (www.escapia.com), the #1 provider of web-based management and marketing solutions for vacation rental managers, announced the release today of Escapia IntelliRate™ -- the latest advance in the leading EscapiaONE vacation rental management platform. Escapia IntelliRate provides powerful and sophisticated rate management previously available only to major hotels, while dramatically reducing the time it takes to configure and manage rates for vacation rental agencies. As a fully integrated web hosted solution, rates developed using Escapia IntelliRate can be easily managed from one place and displayed across an agency's own web site and online distribution.

Evan Gull, Escapia's Director of Products, stated, "As property managers expand their connectivity to the web world, it's ever more important for them to have flexibility and control in setting pricing and booking policies. Escapia's new pricing engine is the next generation tool providing powerful features while simplifying the entry and ongoing management of rates."

A first for the vacation rental industry, this new rate system allows property managers to employ advanced rate rules designed to maximize rental income and save enormous time in the complicated process of setting rates. The new technology brings significant benefits to vacation rental managers:

--  Revenue maximizing rate rules:  Vacation rental managers can establish
    rates and policies that increase revenue when demand is normally strong
    (e.g. holiday periods) and reduce rates to increase occupancy when demand
    is weaker (e.g. mid-week or off-season).  Escapia IntelliRate even allows
    managers to do basic yield management by establishing rules that adjust
    rates based on occupancy conditions and lead times.
--  Simplifying rate management:  Escapia IntelliRate lets managers set
    base rates and choose to adjust them on a dollar or percentage basis.  Rate
    plans build on one another naturally, making it easier than ever to
    introduce a new rate without scrapping previous work.  And applying rate
    rules to scores of units at the same time is a snap with the IntelliRate
    Launch Manager, which lets you set rates in advance and schedule when you
    want them to take effect.
--  Accurate rate assurance:  Escapia IntelliRate includes sophisticated
    validation and verification tools to ensure the rate rules created by
    managers have the intended consequences.  And Escapia IntelliRate lets
    managers queue up test rates and put them into action exactly when they
    want.
--  Breadth of rate applications:  Because Escapia IntelliRate is part of
    the integrated EscapiaONE platform, the rates established by managers are
    put in place everywhere -- within the agency's office, on its web site and
    across its EscapiaNET online distribution.
    

"This new rate system will help take the guesswork out of setting rates, since it offers a systematic approach and automates the process of adjusting rates based on changing business conditions," said John Suzuki, Escapia's VP of Sales. "For marketing vacation rentals, the best part is that updated rates are automatically distributed to all online partner sites in real time. It is remarkably powerful."

"At Escapia our goal is to give our customers the best tools to help them book more business and manage those bookings efficiently," commented Bill Furlong, CEO of Escapia. "This latest release shows our firm commitment to that goal, and our clients are thrilled since they expect Escapia IntelliRate to provide them with a major competitive advantage."

About Escapia

Escapia, Inc., founded in 2000, is leading the Internet revolution in the $18 billion vacation rental industry with a comprehensive Internet business platform and breakthrough online marketing and booking services. Escapia empowers professional vacation rental management companies to reach new customers, manage guest and owner relationships, and perform trust-based accounting, housekeeping, maintenance and other mission critical aspects of their businesses. Seattle-based Escapia can be reached at 1-800-ESCAPIA, info@escapia.com or via the web at www.escapia.com.

Escapia, EscapiaONE, EscapiaNET, ClearStay.com, the Escapia logo and the ClearStay.com logo are trademarks of Escapia, Inc.

All other trademarks are the property of their respective owners.

www.escapia.com

Contact Information

  • For more information:
    Kristine Lande
    Escapia, Inc.
    Ph. 206-832-0241
    e-mail: Email Contact