SOURCE: Stream Theory, Inc.

July 25, 2005 10:46 ET

Essent Kabelcom Uses Stream Theory Technology to Launch Broadband PC Games-On-Demand Throughout the Netherlands

450,000 Households to Have Instant Access to Dozens of Game Titles

IRVINE, CA and THE HAGUE, NETHERLANDS -- (MARKET WIRE) -- July 25, 2005 -- Stream Theory, Inc., a division of Tadpole Technology plc (LSE: TAD), together with its Dutch channel partner StreamTech B.V., has licensed the patented StreamFlow™ games-on-demand platform to cable giant Essent Kabelcom for the purpose of delivering PC games to their @Home network subscribers throughout the Netherlands. Initially subscribers will enjoy free trials of the on-demand games service, which will become commercially available early next year. A variety of genres and popular games, such as Tomb Raider: Angel of Darkness by Eidos Interactive and Colin McRae Rally 2004 by Codemasters, will be offered, with additional titles to be constantly added.

The StreamFlow platform takes over where CD's and downloads fall short. Gamers want the latest hits and popular favorites quickly and without the hassle of searching in stores for CD's or waiting for long downloads to complete, ultimately installing them on their PC's. Game publishers want to both extend their game distribution reach and fight CD piracy. Streaming, with shorter downloads and no installation, supports these goals.

"The on-demand games market is growing very rapidly throughout the Netherlands and Europe. Streaming is the only technology that can be assured to keep up with consumer demand," said Jimmy van der Have, President of StreamTech. "The StreamFlow platform is the industry standard for providing the best customer gameplay experience, security for game developers and publishers, and ease of use for broadband Internet service providers. We are honored to be a partner with Essent Kabelcom to bring this entertaining and interactive experience to @Home subscribers."

"We value our partnership with StreamTech and are dedicated to support successful offerings of this scale. We are pleased to provide additional marketing and revenue opportunities for game developers and publishers, broadband ISP's and others involved in interactive games," said Steig Westerberg, CEO of Stream Theory.

Software streaming employs centralized streaming servers to distribute applications over the Internet on demand. Although the applications execute seamlessly on the user's PC, since the game or other application is not installed on the computer, illegal copying is virtually impossible. The StreamFlow platform supports a variety of game playing options including pay-per-use and time/date-based models.

About Essent Kabelcom

Essent Kabelcom is an important player in the Dutch cable sector. It is active in the areas of telecommunications, data communications, radio, TV, and Internet, both for the consumer market and for the business sector. On a daily basis it reaches approximately five million people in the North, East, and South of the Netherlands through 1.7 million cable connections. For more information, visit

About StreamTech

StreamTech B.V. was founded in 2004 by Dutch online and gaming industry veteran Jimmy van der Have. StreamTech B.V. is a division of Van Der Have Media B.V., a leading edge company specialized in editorial content and technical solutions for the videogames and entertainment related industry. Among clients are many of the world's largest game publishers and major Dutch media companies. For more information, visit

About Stream Theory

Founded in 1996, Stream Theory, Inc. is a wholly owned subsidiary of Tadpole Technology plc (LSE: TAD). Stream Theory is revolutionizing the manner in which software is purchased, delivered and accessed by enabling true software-on-demand and virtualization models. Stream Theory has developed a patented framework that is a piracy deterrent for software publishers. The Company is a leading supplier of software streaming technology for delivering and managing software applications worldwide over IP and digital media. Leading software publishers, developers, portals, ASPs, and broadband ISPs have deployed the company's patented technology. Stream Theory is a Microsoft Certified Gold Partner and an IBM Partnerworld member. For more information, visit

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Contact Information

  • Media Relations Contact:
    Ron Koren
    Stream Theory, Inc.
    +1 949 833 2800
    Email Contact

    Investor Relations Contact
    Steig Westerberg
    Stream Theory, Inc.
    +1 949 833 2800
    Email Contact