SOURCE: Siteworx, Inc.

Siteworx, Inc.

November 16, 2009 07:00 ET

Essential Elements of an Interactive Marketing Tool Suite -- A Complimentary Web Event Sponsored by Siteworx, Inc.

A Live Web Event: Sponsored by Siteworx, Inc., Featuring Stephen Powers, Senior Analyst at an Independent Research Firm

RESTON, VA--(Marketwire - November 16, 2009) - Siteworx, Inc. announced today that it is sponsoring a complimentary webinar titled, "Essential Elements of an Interactive Marketing Tool Suite," on Thursday, December 10 at 1 p.m. ET.

Today's best customers and prospects demand rich, interactive experiences -- experiences that are targeted, consistent, multi-channel and community-oriented. Siteworx and featured guest Stephen Powers, Senior Analyst at Forrester Research, Inc., will provide an overview of the key technologies and methodologies that are essential to today's interactive marketers.

Using a research-based approach, the webinar will share the latest insights on how marketing and IT organizations at leading enterprises are transforming to deliver rich interactive experiences that fulfill the promise of persuasive online engagement.

Webinar Attendees Will Learn:

-- Components of an ideal customer experience
   -- Diverse content requirements (text, rich media, user-generated
      content, etc.)
-- Tools to uncover how Web site content is being consumed
   -- On-site, off-site, social and mobile channels
-- A new framework for understanding the interactive marketing vendor
   landscape as well as an approach to identifying vendor strengths and
   -- Content management vendors
   -- Enterprise marketing vendors
   -- New breed experience vendors
-- Integration considerations and steps to developing a persuasive content
   strategy including the idea of a closed-content loop

Webinar Presenters:

Stephen Powers, Senior Analyst, Forrester Research, Inc.

Stephen comes to Forrester with many years of experience in information technology management and customer software applications. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of CRM, asset management, and supply chain management. Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, eCommerce, search applications, and data warehousing. Stephen began his career at TV Guide, working on a project to upgrade the magazine's publishing system.

Tim McLaughlin, President of Siteworx, Inc.

As President and CTO, Tim sets the vision and overall direction for new product development and partner strategy at Siteworx. Formerly CTO at Iteration Zero, Inc., Tim has a degree in mechanical engineering, with educational excursions into music, language, art, and artificial intelligence.

Tim is Chair of the Open Source for America (OSFA) Working Group on Elections and Voting and also serves as a mentor with The Founder's Institute, a business incubator and four-month executive training program for new and seasoned entrepreneurs.

Siteworx offers a continuing series of Web events on a wide range of topics including user-centered design, interactive marketing, and Web strategy. A recording of its most recent event, "Interactive Marketing Strategic Outlook," featuring Shar VanBoskirk, VP and Principal Analyst, Forrester Research, Inc., is currently available for download.

About Siteworx, Inc.

Siteworx is an award-winning interactive agency with deep roots in Web content management (WCM), search and analytics solutions, and Web strategy. Through an unparalleled combination of design and technology expertise, Siteworx helps interactive marketers, Web strategists and technology leaders achieve measurable business results. By designing and building elegant, addictive and enduring Web and mobile experiences, Siteworx delivers improved online performance to an impressive roster of clients including NPR, the American Diabetes Association, National Geographic and U.S. News & World Report. Siteworx is a Microsoft Gold Certified Partner. For more information, please visit

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