SOURCE: Estate Coffee Holdings Corp.

April 29, 2010 05:00 ET

Estate Coffee Holdings Corp. Appoints Errol Gillespie to the Board of Directors

CALGARY, AB--(Marketwire - April 29, 2010) -  Estate Coffee Holdings Corp. (the "Company") (OTCBB: ECHD), a specialty coffee company with plans to grow by vertical integration, is pleased to announce the appointment of Errol Gillespie to the Board of Directors.

An expert in farm management, leadership, and the coffee industry, Gillespie has studied farming throughout his life. Beginning work at an early age in the Jamaican Blue Mountain region provided him with practical hands-on experience, while his studies gave him a theoretical foundation in farm management and agronomy. Throughout his career, Gillespie has held fast to three guiding principles: bring economic improvement to coffee farmers, improve the quality of coffee for consumers, and achieve business and performance objectives by building strong relationships.

After earning his Associates of Science in Farm Management and Agronomy, Gillespie began his professional career as an Agronomy Extension Officer with the Coffee Industry Board (CIB) in Jamaica.

Throughout his career, Errol has never lost his passion of bringing agricultural and economic sustainability back to his native Jamaica. Over the last decade, he has repeatedly sought out new opportunities to introduce business ventures and coffee programs to the Blue Mountain region, while maintaining strong relationships with key industry players.

Errol Gillespie stated, "I am determined to assist in the economic improvement of my fellow Jamaican coffee farmers, by implementing a tree to cup strategy; leveraging my knowledge and experience of coffee to create a sustainable and viable global coffee company."

The Board of Directors welcomes Mr. Gillespie's expertise on the board and looks forward to working with him to achieve his growth objectives.

About Estate Coffee Holdings Corp.
Estate Coffee Holdings' mission is to become a significant participant in the global coffee industry. The business model and strategy of the Company is to take an ownership role in all aspects of bringing coffee to market, thereby capturing margins at each step from; coffee production and purchasing; processing; exporting; roasting and; direct consumer sales. The business model allows itself to be duplicated in any country where fine coffees are grown, creating a socially responsible and viable coffee company. For more information, visit www.estatecoffeeholdings.com.

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements in this announcement that are not historical facts represent only the Company's current expectations, assumptions, estimates and projections and are forward-looking statements. These forward-looking statements involve various risks and uncertainties. Important risks and uncertainties that could cause the Company's actual results to be materially different from expectations include but are not limited to the risks set forth in the Company's filings with the U.S. Securities and Exchange Commission, including the Company's annual report on Form 10-K. The Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

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