SOURCE: Estate Coffee Holdings Corp.

April 23, 2010 16:03 ET

Estate Coffee Holdings Corp. Chinese Partner Launches New, Signature Coffee Products in Key Markets

CALGARY, AB--(Marketwire - April 23, 2010) -  Estate Coffee Holdings Corp. (OTCBB: ECHD), a specialty coffee company with plans to grow by vertical integration, today announced that its Chinese partner, DTS8 Coffee (Shanghai) Co., Ltd., launched three, new signature coffees for sale in key markets in China including Shanghai and Beijing.

New coffees include:

  • DTS8 Blue
  • DTS8 Red
  • DTS8 Espresso Classic

"DTS8 Coffees are well regarded by consumers for their uniqueness, consistency and special flavor characteristics," Chairman of DTS8 Coffee, Mr. Tan, said. "Our raw coffee beans are chosen for their richness in aroma and alluring taste. DTS8 roasted coffee beans are grown by farmers in the Yunnan Province, China, Colombia, Indonesia, Jamaica, and Papua New Guinea."

DTS8 Coffee (Shanghai) Co Ltd., a subsidiary of DTS8 Holdings Company Ltd., is a roaster and marketer world-wide of "DTS8 Premium Selection Coffee," "San Francisco Premium Selection" and "Single Origin Premium Selection" brands of roasted coffees. These coffees are artisan roasted in Shanghai, China.

Estate Coffee Holdings owns a 20 percent interest in DTS8 Holdings Company Ltd., through its wholly owned subsidiary, Estate Coffee Holdings Ltd.

About Estate Coffee Holdings Corp.

Estate Coffee Holdings' mission is to become a significant participant in the global coffee industry. The business model and strategy of the Company is to take an ownership role in all aspects of bringing coffee to market, thereby capturing margins at each step from; coffee production and purchasing; processing; exporting; roasting and; direct consumer sales. The business model allows itself to be duplicated in any country where fine coffees are grown, creating a socially responsible and viable coffee company. For more information, visit www.estatecoffeeholdings.com.

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements in this announcement that are not historical facts represent only the Company's current expectations, assumptions, estimates and projections and are forward-looking statements. These forward-looking statements involve various risks and uncertainties. Important risks and uncertainties that could cause the Company's actual results to be materially different from expectations include but are not limited to the risks set forth in the Company's filings with the U.S. Securities and Exchange Commission, including the Company's annual report on Form 10-K. The Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

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