Estate Coffee Holdings Inc.
OTC Bulletin Board : ECHD

August 19, 2010 16:15 ET

Estate Coffee Holdings Corp. to Acquire Fresh Traffic Group

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Aug. 19, 2010) - Estate Coffee Holdings Corp. (OTCBB:ECHD), an emerging specialty coffee company with plans to grow by vertical integration today announced it has entered into an agreement to acquire 100 percent of Fresh Traffic Group (FTG).

FTG is an established Company utilizing powerful web marketing techniques to deliver a one-stop shop Internet Marketing solution which is both effective and affordable.

FTG mission statement is, "Our goal is to achieve optimal website performance and profitability for clients operating in the Global marketplace."

ECHD President Errol Gillespie added, "It is hard to dispute that any company today expecting web based success, must be cognizant of the rapidly changing landscape in Internet based marketing. FTG is a team of professionals delivering results to their clientele. We look forward to taking a leadership role in this space, so we can capitalize on gaining market share in this ever expanding market."

Under the terms of the transaction, FTG shareholders will contribute to the Company all the shares of FTG held by FTG shareholders, to ECHD and be elected to the ECHD board of directors. The closing of the agreement is subject to the parties' completion of their due diligence and the satisfaction of certain legal conditions, with closing expected to be completed by September 30, 2010.

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements in this announcement that are not historical facts represent only the Company's current expectations, assumptions, estimates and projections and are forward-looking statements. These forward-looking statements involve various risks and uncertainties. Important risks and uncertainties that could cause the Company's actual results to be materially different from expectations include but are not limited to the risks set forth in the Company's filings with the U.S. Securities and Exchange Commission, including the Company's annual report on Form 10-K. The Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

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