October 05, 2007 06:30 ET

Etelcharge Launches Campaign to Add Merchants and Members for "New Online Way to Pay™"

Howe Concurrently Launches Road Show Targeting Members of the Investment Community

DESOTO, TX--(Marketwire - October 5, 2007) - Etelcharge (OTCBB: ETLC) today announced that following last week's successful launch of Etelcharge's New Online Way to Pay™ which enables Etelcharge members who have AT&T landline service in Etelcharge's market area, to make online purchases and bill them to their home phone bill today, announced today that the Company is launching a major membership and merchant campaign along with an aggressive investor awareness program.

Rob Howe, CEO and Chairman, is also commencing a national road show. "Now that we have successfully launched, it's time to build our member base, our merchant base and get our story out. We're launching a hard-hitting consumer-focused membership drive, and we're focusing on hitting the top 500 merchants to join Etelcharge in order for them to obtain their fair share of our member's purchasing power. We are on the path to accelerating revenue generation while taking the opportunity to get on the road and tell our story to the investment community," Howe stated.

Howe explained the consumer-focused membership campaign and the merchant campaign go hand-in-hand. "We're on a mission to build a portfolio of the top merchants in electronic downloading and other services which fit right in the center of our community of online purchasers' interests. Our growing membership will represent a huge uptick in revenue potential for these merchants. $60 a month in purchasing power per member coming out of the chute is $60 more than these merchants have been getting from this enormous group of consumers. You can move a lot of digital content for that number. The potential aggregate dollars are considerable. Etelcharge's value proposition for merchants is that we bring this huge potential market of purchasing that, until today, was not available to them," Howe continued.

"That is why we've built the hooks into our online payment system to make it flexible enough for a merchant to join us no matter what architecture they use in their shopping carts. Part of the brilliance of Etelcharge's payment solution is our ability to integrate a merchant quickly. Being able to target members of the investment and merchant community as we travel is our goal," Howe concluded.

Howe will be presenting at the Small Cap Discovery Conference in NY October 24th and meeting with the investment community while there. Howe also plans to attend the JM Dutton Conference in November and the RedChip Review Conference in Phoenix in January, among many. Howe just completed a very successful trip to California, meeting with potential new merchants. Concurrently, the company is initiating an advertising campaign to reach major markets whose goal is two-fold: attracting additional members and garnering awareness among potential "blue ribbon" merchants.

About (OTCBB: ETLC), the first Web 2.0 online payment system, provides online shoppers the ability to charge approved transactions to their telephone bill. While addressing the concerns online shoppers have about identity fraud and identity theft, the Etelcharge payment option is also a perfect match for the millions of individuals without a credit card, or even a bank account. For more information, go to

This news release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements involve a number of known and unknown risks and uncertainties that may cause, Inc. and actual results or outcomes to be materially different from those anticipated and discussed herein. These include its historical lack of profitability, limited working capital, the need for additional capital, end-use customers' acceptance of new products and actual demand, the need for, Inc. to manage its growth, and other risks associated.

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