SOURCE: Eternal Image, Inc.

September 20, 2006 08:30 ET

Eternal Image Debuts Toll-Free Phone Number for Easy Ordering

Pre-Orders Being Accepted for The Vatican Library Collection and Major League Baseball Product Lines

FARMINGTON HILLS, MI -- (MARKET WIRE) -- September 20, 2006 -- Eternal Image, Inc. (PINKSHEETS: ETIM), a public company engaged in the design, manufacturing, and marketing of customized designer caskets and urns, today announced it has launched a new toll-free number for information and orders: 1-888-6-CASKET (1-888-622-7538).

The company has begun taking orders for its upcoming lines of licensed image caskets and urns. The first product -- urns featuring images from The Vatican Library Collection -- is currently in production and will be available by the fourth quarter of 2006. Urns featuring images from a selection of Major League Baseball® teams will be available in the first quarter of 2007, with products for the remaining teams arriving shortly thereafter. Other products in development for launch in 2007 include Vatican Library Collection caskets and Precious Moments urns and caskets. These will be followed by Major League Baseball caskets. Other products will be announced as they enter development.

Distribution of these products will be through funeral homes, religious gift shops, online distributors and other outlets. Urns featuring images from The Vatican Library Collection will be on display at the National Funeral Directors Association Expo which will be held in Philadelphia in October.

For more information about Eternal Image and/or its hospitality plans for the NFDA Show, call 888-6-CASKET. Information about the product line can be found at www.eternalimage.net.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

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