SOURCE: Eternal Image, Inc.

November 16, 2006 09:00 ET

Eternal Image Inspects and Approves First Shipment of Urns From China

Tooling Begins on Casket Production in US and Mexico

FARMINGTON HILLS, MI -- (MARKET WIRE) -- November 16, 2006 -- Eternal Image, Inc. (PINKSHEETS: ETIM), a public company engaged in the design, manufacturing and marketing of licensed image caskets and urns, today announced that its quality assurance representative has signed off on the shipment of the first order of 2,500 urns from China.

"Our first production items will be in the States within weeks, which certainly pleases us and our new distributors," said Clint Mytych, president of Eternal Image.

The company began signing major distributors last week and is poised to announce additional distribution deals within the coming weeks.

Just after Thanksgiving executives of the company plan to tour two other manufacturing facilities, one in the US and another in Mexico, in order to inspect the tooling in preparation for the production of caskets. It is expected that the production of caskets will begin by end of year. The first caskets will be available in mid-first quarter of 2007.

For more information about EI, visit the website or call 1-888-6-CASKET.

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may", "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue" or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

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