SOURCE: Ethos Environmental, Inc.

April 24, 2008 09:00 ET

Ethos Executes $30M per Annum Distribution Agreement for Middle East

SAN DIEGO, CA--(Marketwire - April 24, 2008) - Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based company, announces the signing of an exclusive agreement with Joseph and Gionis, LLC (Newport Beach, CA & Abu Dhabi, UAE) for distribution of Ethos Fuel Reformulating products in the United Arab Emirates and more than 20 other countries throughout the Middle East.

Joseph and Gionis initially plans to implement Ethos FR directly into the region's fuel supply with sales expected to be at least $30 million annually from the Middle East alone. Spurred by Dubai's emergence as an international business hub, the furious rate of new construction in the region requires huge quantities of heavy diesel construction equipment and vehicles. The direct implementation of Ethos FR into the fuel supply will ensure the reduction of harmful emissions from all heavy equipment, as well as from municipal and private transportation modes.

The United Arab Emirates has taken a bold world-class lead in going Green. The Crown Prince of Abu Dhabi, Sheikh Mohammad bin Zayed al-Nahayan, recently pledged 15 billion dollars to the Masdar initiative in progressing the establishment of alternative energy, clean technology, and fostering sustainability through safer, and healthier environments. UAE's Minister of Environment and Water, H.E Rashid Ahmad bin Fahad has stressed the need for the world to develop new efficient technologies concerning sources of energy that are clean, safe and affordable.

Joseph and Gionis, LLC is a premier consulting and distribution firm dedicated to promoting biotechnology, health and welfare throughout the Middle East. They have been instrumental in developing numerous projects in the commercial and industrial marketplaces and strongly believe that the Ethos FR will only serve to complement the advances in environmental sustainability, safety and technology already underway in the United Arab Emirates.

According to Dr. Walid Yousef of Joseph and Gionis, "Ethos FR is a product that we are proud to bring to the Middle East. The benefits of Ethos FR for health and the environment are in perfect alignment with our professional mission and the desires and needs of the Middle East." Ethos Environmental is pleased to join Joseph and Gionis, LLC in this exciting venture.

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About Ethos Environmental, Inc.

Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based corporation, is the manufacturer of award-winning fuel reformulating products that help industries meet environmental regulations and relieve skyrocketing fuel costs. By using Ethos FR®, commercial vehicles can increase fuel mileage between 7 percent and 19 percent while reducing harmful emissions by more than 30 percent. For more information about Ethos Environmental, Inc., visit

About Joseph and Gionis, LLC

Joseph and Gionis, LLC is a premier consulting and biotechnology firm which specializes in mergers, acquisitions and excellence of service in fields which promote health and welfare throughout the international arena. Our expertise in international law, international business, cutting edge science and technology permit us to engage is a wide range of portfolio experiences such as biotechnology, international capital trade, and major project construction and oil and gas. Joseph and Gionis has offices in Newport Beach, California (USA) and the United Arab Emirates. Please see our web site:

Forward-Looking Statements

Except for statements of historical fact, this news release contains certain "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, expectations, beliefs, plans and objectives regarding future activities. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Ethos Environmental to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop future assets, the ability to fund operations and changes in consumer and business habits and other factors over which Ethos Environmental, Inc., or any affiliates, has little or no control.

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