SOURCE: Omniture

September 28, 2005 08:00 ET

European Market Embraces Versatility of Omniture's SiteCatalyst

Leading On-Demand Web Analytics Provider Is Rapidly Adopted by European Companies as SiteCatalyst Continues to Drive Online Marketing Success

OREM, UT -- (MARKET WIRE) -- September 28, 2005 -- Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced it is helping more than 50 companies throughout Europe -- including Altima, Avis, Ciao GmbH, Kabel Deutschland GmbH, and Royal Mail Group -- optimize their online marketing initiatives, further expanding the success of the company's award-winning services and technology across the globe. With the flexibility and scalability of the SiteCatalyst™ solution, Omniture's customers in France, Germany, Italy, Spain, the Netherlands, the United Kingdom and more, are deploying the product to take full advantage of their online marketing investments -- regardless of the demographic and strategic diversity of the individual company applications.

"Altima has successfully implemented the SiteCatalyst solution from Omniture for several of our clients who are looking for a robust Web tracking analysis solution," said Arnaud Monnier, CEO of Altima, a global interactive communications agency. "We value the tool's qualities, in particular the broad range of statistical analysis possibilities and their modularity, and also the ergonomics of the interfaces. The Omniture technical support teams' flexibility and great reactivity have also encouraged a positive and productive experience."

Omniture has emerged as the international leader of on-demand Web analytics because of the easily adaptable functionality of the Omniture SiteCatalyst Suite™ and the company's understanding and efforts to cater to a multi-national audience including localization of languages for the interface and documentation. Omniture's online training modules, for example, were in part created to accommodate the schedules and availability of customers in all parts of the world. Operating in nearly 10 languages and offering a currency conversion functionality as part of the solution, Omniture is far ahead of -- and better equipped than -- the competition on the international level.

"Omniture SiteCatalyst offers impressive versatility that caters to our unique needs as a provider of complex comparison shopping portals in five European countries," said Matthias Schmidt, manager of product development at Ciao GmbH, a global digital media and market research company. "Thanks to the intuitive user interface and powerful tools like Optimum Path, we are instantly able to gain insight into our visitor's behavior. SiteCatalyst helps us to continually improve the user experience and to measure and optimize our marketing efforts."

Further adoption of SiteCatalyst technology has come from American-based enterprise customers such as Microsoft, Hewlett-Packard and Oracle deciding to implement the solution in their respective European offices. With the recent addition of former Seibel and Oracle executive, Neil Weston, as general manager of Omniture's European operations, the company's European success is poised to grow exponentially upon the already existing success that has rooted Omniture's presence for the last two years.

"We are proud to provide a solution that is flexible and scalable enough to meet the needs of the diverse demographics of any company in the world," said Josh James, CEO and co-founder of Omniture. "We are excited about the wide adoption of SiteCatalyst in Europe and committed to supporting the rapid growth -- the future looks very bright."

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and HP.

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