SOURCE: Opt-Intelligence, Inc.

November 01, 2005 12:10 ET Selects Opt-Intelligence to Serve Opt-In Advertising on Its Sponsored Mail Network

NEW YORK, NY -- (MARKET WIRE) -- November 1, 2005 --® has chosen Opt-Intelligence's lead generation ad serving platform for the websites using's Sponsored Mail™ services.

With its Sponsored Mail™ services offers the technology and infrastructure to enable websites of all sizes to offer free email accounts to their users. Since its inception in 1998 has provisioned over 30 million mailboxes for more than 300,000 domains.

After a user registers for an Sponsored Mail™ account, they will be served opt-in advertisements by Opt-Intelligence. The ads, which are served seamlessly within the user experience, are selected from a pool of advertisers in the Opt-Intelligence Network based on a combination of demographic criteria pre-defined by the advertiser and the individual profile of the registered user. The user may opt-in to explicitly request that their information be shared with one or more specific advertisers.

"Opt-Intelligence clearly has the most sophisticated opt-in, lead-generation ad serving platform in the industry. Their technology maximizes the revenue to us and their stable of advertisers is full of great brand names," said Raymond Chan, Executive VP of "Another major reason we chose them was that they provide the best consumer experience and can work within the constraints of our strict privacy policy."

Said Daniel Felter, Chief Executive Officer of Opt-Intelligence, " is an ideal partner for us because of their worldwide reach and ability to produce quality leads for our advertisers. We are very excited to have them as part of our network."

About ( is based in San Jose, California, and offers integrated email, anti-spam and anti-virus services to multiple markets worldwide. The company has provisioned over 30 million mailboxes for over 300,000 domains since 1998. Its cost-effective solutions are built on a highly scalable infrastructure and include advanced services like IMAP as well as spam protection and anti-virus. The company's financial backers include two premier venture capital firms, El Dorado Ventures and Labrador Ventures.

About Opt-Intelligence

NYC-based Opt-Intelligence Inc. (, founded in 2003, is a leader in real-time consumer opt-in advertising (commonly called co-registration) supported by its own proprietary technology. Its website clients include, and Websites with as few as 100 registrations per day can also take advantage of its services. Its advertiser list includes Circuit City, eBay, The Home Depot, NASCAR, Nokia and Procter & Gamble.

According to the Internet Advertising Bureau, online lead generation/referral is the fastest-growing segment of Internet advertising, totaling $347 million in the first half of 2005, a 204% increase from the same period a year earlier. Based on its year-to-year revenue increases, Opt-Intelligence is one of the fastest-growing online lead generation companies in the US.

Contact Information


    Daniel Felter
    212-594-3862, Ext. 12
    Email Contact
    Raymond Chan
    Executive Vice President
    Email Contact