SOURCE: ExactTarget

October 09, 2007 09:00 ET

ExactTarget Recognizes Customer Achievements in Email Marketing With First Annual Connections Awards

Cold Stone Creamery Receives Top Honors for Outstanding Email Program; Customer Portfolios Wins Agency Partner of the Year

INDIANAPOLIS, IN--(Marketwire - October 9, 2007) - ExactTarget, the leading provider of on-demand, one-to-one marketing software, services and integrated solutions, today announced the winners of its Connections '07 Awards, which honor organizations using email marketing to drive business results and foster customer relationships. Ten awards were given at Connections '07, ExactTarget's annual user conference, which drew more than 500 customers and partners interested in learning new ways to leverage ExactTarget's solutions. The Outstanding Email Program of the Year was voted upon by the audience via SMS technology.

Cold Stone Creamery received ExactTarget's Outstanding Email Program of the Year award for its overall excellence in email marketing. Specifically, the company's integrated multi-tiered Birthday Club promotion helped grow its My Cold Stone Program email list to more than 1.6 million subscribers in less than two years. As part of the award, ExactTarget made a $2,000 contribution to the Make-A-Wish Foundation ®, Cold Stone Creamery's charity of choice, in the company's name.

"Email is a critical component of our customer communications -- not only to drive brand recognition, but even more importantly, to generate customer loyalty. Being named ExactTarget's Outstanding Email Program of the Year is a testament to the power of the relationship between our two companies, and the power of email to drive business results," said Heather Dorr, director of interactive marketing at Cold Stone Creamery. "ExactTarget has been an outstanding partner, helping Cold Stone Creamery hit significant marketing milestones like our one millionth subscriber. This award is an honor and speaks to our organization's commitment to deliver the ultimate ice cream experience online using one-to-one email marketing as the vehicle."

Known for creating stellar campaigns for companies including Dunkin Donuts, Johnston & Murphy and World Travel Holdings, Customer Portfolios was named ExactTarget's Agency Partner of the Year. The company was recognized for its mastery of the ExactTarget platform and its ability to consistently deliver measurable results for clients with its "Lights Out Marketing" efforts -- trigger-based, automated programs that use business intelligence to deliver marketing messages.

"Our relationship with ExactTarget began four years ago when we were paid to evaluate email marketing best practices and vendors. The client ultimately chose ExactTarget -- and so did we for all the same reasons: second-to-none deliverability services, dynamic functionality and customizable, personalized, targeted communications," said Augie MacCurrach, Partner at Customer Portfolios. "This relationship has proven to be a winning combination over the years and we're proud to work with an organization that enables us to push the limits of one-to-one marketing everyday."

Additional ExactTarget Award Winners

In the "Results. Delivered" category:

--  Most Innovative Integration: DTE Energy Company
--  Most Improved Deliverability: Papa John's
--  Best Transactional Email Program: UniPro Foodservice
--  Most Significant Analytical Achievement: CareerBuilder
    

In the "Relationships. Delivered" category:

--  Best Redesign: Food Lion
--  Most Successful One-to-One Campaign: Home Depot Online
--  Best List Growth & Retention Strategy: Hershey Entertainment and
    Resorts
--  International Campaign of the Year: CoreRelations
    

"This year's Connections Awards winners exemplify the innovation and creative spirit on which ExactTarget was founded," Scott Dorsey, co-founder and CEO of ExactTarget. "Our organization is committed to delivering email marketing solutions that ensure success and these award-winning campaigns are a clear testament to the power of one-to-one communications. Ultimately, our customers' success is our success. We congratulate the winners and encourage them to continue achieving notable business results."

About ExactTarget

ExactTarget helps clients increase sales, optimize marketing investments, and strengthen relationships through integrated, on-demand software that powers permission-based email marketing, mobile messaging, and one-to-one communications. As the market leader, over 6,000 clients worldwide -- including The Home Depot, Papa John's, Cold Stone Creamery and CareerBuilder.com -- rely on the ExactTarget platform for their integrated email marketing needs. Headquartered in Indianapolis, Indiana, the company has more than 30 offices worldwide. For more information, please visit http://www.exacttarget.com.