January 14, 2008 08:30 ET

ExactTarget Selects 3PAR Utility Storage for Mission-Critical SaaS

Market Leader of On-Demand Email and One-to-One Marketing Solutions Chooses 3PAR for Thin, Automated Data Lifecycle Management

FREMONT, CA--(Marketwire - January 14, 2008) - 3PAR® (NYSE: PAR), the leading global provider of utility storage, announced today that ExactTarget, the leading provider of on-demand, email and one-to-one marketing solutions, has made a significant investment in utility storage, purchasing multiple 3PAR InServ® Storage Servers to support its mission-critical Microsoft® SQL-based application services. For its permission-based, custom email delivery and tracking services, ExactTarget also chose 3PAR Thin Provisioning and 3PAR Dynamic Optimization based on their combined ability to improve capacity utilization over the data lifecycle.

"We originally chose 3PAR for its industry-leading thin, non-disruptive Data Lifecycle Management and, as a result of the platform's simplicity of operations, we've already demonstrated a 75% reduction in storage administration effort," said Jim Saricos, Director of Data and Performance Management for ExactTarget. "In addition, we believe that our decision to invest in the 3PAR platform will cut our capacity and array purchase requirements by at least 50% as compared to other systems," said Saricos.

Traditional Storage: No Match for Growing Business Demands

Thousands of organizations worldwide, including The Home Depot, Papa John's, Cold Stone Creamery and, rely on the ExactTarget platform for their integrated email marketing needs. With nearly a billion outgoing emails each month, ExactTarget required a high performance, cost-effective storage environment that could keep pace, and deliver tiered storage to control the company's increasing quantity of data. With a growing customer base, the new environment would also need to address both demanding IOPS and latency requirements.

Innovative, Autonomic Approach to Storage Provisioning and Optimization

After considering storage platforms and conducting a rigorous performance evaluation, ExactTarget chose highly virtualized, clustered and modular 3PAR Utility Storage. ExactTarget found that 3PAR uniquely delivered two to four times the performance of similarly configured systems being considered from traditional vendors. The 3PAR InServ achieved these performance results with the use of cost-effective 10K drives, without requiring manual load balancing across storage controllers or disks, and without any RAID group planning or configuration effort.

"3PAR uses the term 'autonomic' to describe their provisioning and system optimization processes," said Tony Asaro, senior analyst, Enterprise Strategy Group. "It is important to understand the value of this since its InServ storage system provides a number of sophisticated technologies and an intelligent underlying architecture that automates many of the mundane and often complex tasks required by other storage systems in this class. The bottom-line is that it changes the experience of storage and data management making it far more efficient and perpetually optimized."

Thin, Autonomic Data Lifecycle Management (DLM)

ExactTarget required a simple means to tier its data. To maintain the ability to serve all current and historical customer data 24x7, ExactTarget needed a 'no-delete' and 'always-on' customer data policy. Meanwhile, ExactTarget's customer data was growing daily, with as many as hundreds of millions of new records generated per day. ExactTarget chose 3PAR Utility Storage in order to consolidate customer data onto a single, integrated platform, and thereby eliminate the need to purchase and manage multiple classes of array to support different price/performance tiers.

According to Saricos, ExactTarget selected 3PAR Dynamic Optimization to eliminate time-consuming and disruptive data migrations that would otherwise be required between multiple arrays. With 3PAR Dynamic Optimization, ExactTarget foresaw that its customers' data could be non-disruptively tiered to meet the requirement for cost-effective 24x7 access to all data. ExactTarget also purchased 3PAR Thin Provisioning -- which is fully integrated with Dynamic Optimization -- so that its customer data could be "kept thin" over the entire online data lifecycle for even greater capacity utilization.

In order to achieve a complete utility computing environment, ExactTarget has paired highly virtualized 3PAR Utility Storage with complementary technologies including Egenera® BladeFrames, highly virtualized blade servers -- and PolyServe™ Matrix Server, highly efficient and scalable SQL clustering.

"ExactTarget is one of many SaaS providers re-evaluating their storage environments to prepare for high and unpredictable levels of growth," said David Scott, CEO and President of 3PAR. "We are very pleased that ExactTarget, after evaluating traditional alternatives, has adopted 3PAR Utility Storage to support is mission-critical SaaS environment," said Scott.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including,, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc. For more information, please visit or call 1-866-EMAILET.

About 3PAR

3PAR is the leading global provider of utility storage, a category of highly virtualized tiered-storage arrays built for utility computing. 3PAR Utility Storage allows users to reliably serve more with less. Organizations creating virtualized IT infrastructures for workload consolidation and flexible resource allocation use 3PAR to reduce the costs of allocated storage capacity, storage administration and SAN infrastructure. Distinct advantages in simplicity, efficiency, and massive scalability make 3PAR Utility Storage well-suited for open systems storage consolidation, integrated data lifecycle management, and performance-intensive applications. For more information, visit the 3PAR Website at:

© 2008 3PAR Inc. All rights reserved. 3PAR, the 3PAR logo, Serving Information, InServ, InForm, and InSpire are all registered trademarks of 3PAR Inc. All other trademarks and registered trademarks are the property of their respective owners.

Contact Information

  • 3PAR Contact:
    John D'Avolio
    Triggerfish Consulting for 3PAR
    Email Contact

    ExactTarget Contact:
    Becky Caudill
    SHIFT Communications
    Email Contact