SOURCE: ExactTarget

October 01, 2007 09:00 ET

ExactTarget Unveils Integrated One-to-One Platform and Automated Interaction Management

Company Empowers Marketers to Automate and Manage Digital Communications in a Single Location to Engage the Right Person, at the Right Time via the Right Medium

INDIANAPOLIS, IN--(Marketwire - October 1, 2007) - ExactTarget, the leading provider of on-demand, one-to-one marketing software, services and integrated solutions, today unveiled its Integrated One-to-One Platform and Automated Interaction Management (AIM) framework to over 500 customers, agencies and sponsors attending Connections '07 -- the company's global user conference.

Available with ExactTarget's Fall Release, the Integrated One-to-One Platform empowers marketers to manage multiple forms of digital communications from a single application while leveraging an integrated subscriber database. Whether sending email newsletters or complex transactional email messages, providing important alerts via SMS, contacting customers directly via the power of voice, or creating and maintaining dynamic microsites and landing pages, ExactTarget's new Integrated One-to-One Platform enables organizations to capably handle everything from the most advanced email marketing campaigns to the simplest of text messages. In combining other emerging forms of digital technologies with email, ExactTarget is reshaping the marketing industry to truly deliver on the promise of one-to-one communications.

ExactTarget is also introducing its Automated Interaction Management (AIM) framework to enable marketers to automate, monitor and manage all aspects of their digital marketing programs. Whether aggregating and organizing complex relational data from across the organization, triggering messages in response to subscriber behavior, or initiating complex, sequenced programs, marketers now enjoy the benefit of automating these traditionally process-intensive activities, freeing up valuable time to focus on strategy and program optimization.

"While we believe that email is the greatest marketing tool of all time, other forms of digital communications complement the email channel and work in tandem to drive brand recognition, customer loyalty and business results," said Scott Dorsey, co-founder and CEO of ExactTarget. "By enabling organizations to automate marketing processes and communicate with their constituents how and when they want, ExactTarget's new capabilities take marketing to a whole new level."

About ExactTarget

ExactTarget helps clients increase sales, optimize marketing investments, and strengthen relationships through integrated, on-demand software that powers permission-based email marketing, mobile messaging, and one-to-one communications. As the market leader, over 6,000 clients worldwide -- including The Home Depot, Papa John's, Cold Stone Creamery and CareerBuilder.com -- rely on the ExactTarget platform for their integrated email marketing needs. Headquartered in Indianapolis, Indiana, the company has more than 30 offices worldwide. For more information, please visit http://www.exacttarget.com.