SOURCE: Camping World

Camping World

June 21, 2010 12:10 ET

Exide Technologies Named Official Battery Supplier of Camping World

Partnership Creates Battery Destination Center

LINCOLNSHIRE, IL--(Marketwire - June 21, 2010) -  Camping World, America's largest recreational vehicle retailer, parts & accessories and RV maintenance / repair provider, today announced Exide Technologies (NASDAQ: XIDE) (www.exide.com), a global leader in stored electrical energy solutions, as the Official Battery Supplier of Camping World.

Exide is one of the world's largest producers, distributors and recyclers of lead-acid batteries, and this partnership gives the Company exclusive rights as Camping World's battery solution. The agreement consists of a multi-year/multi layered arrangement involving, but not limited to, providing a comprehensive battery assortment, integrated marketing efforts for both in store and at offsite events, exceptional customer service, training, and category management.

"Camping World is proud to partner with Exide Technologies and expand our product offering which is both dynamic and progressive," said Marcus Lemonis, Camping World Chairman & CEO. "This agreement provides recreational and outdoor enthusiasts a comprehensive battery offering for motorized products such as RVs, boats, autos and golf carts. Together with Exide, Camping World will be a battery destination."

Exide's complete battery offering will be available at all Camping World SuperCenters nationwide in addition to the Service & Collision Centers offering battery testing and safety checks.

About Camping World/FreedomRoads

Camping World/FreedomRoads is the world's largest retailer of recreational vehicles and provides outdoor enthusiasts over 8,000 RV parts and accessories, service and collision centers along with other products and services to enhance the RV and outdoor lifestyle. Today the company serves RV enthusiasts with well over 75 RV Lifestyle retail locations.

In addition to sales, finance and service of recreational vehicles and aftermarket accessories, Camping World/FreedomRoads provides expanded products and services to enhance and protect the RV lifestyle. This includes: the President's Club customer loyalty program; in-store Performance Centers like the Tow Center of America, campground reservations powered by Reserve America, Banking and Insurance, RV tours, Service and Collision centers, Detail and Refurbishment centers known as the RV SPA, RV View Magazine. Camping World is the title sponsor of the NASCAR Camping World Truck Series in addition to the Official RV and Outdoor Retailer of NASCAR.

For more information, visit us online at www.campingworld.com

About Exide Technologies

Exide Technologies, with operations in more than 80 countries, is one of the world's largest producers and recyclers of lead-acid batteries. The Company's four global business groups -- Transportation Americas, Transportation Europe and Rest of World, Industrial Energy Americas and Industrial Energy Europe and Rest of World -- provide a comprehensive range of stored electrical energy products and services for industrial and transportation applications.

Transportation markets include original-equipment and aftermarket automotive, heavy-duty truck, agricultural and marine applications, and new technologies for hybrid vehicles and automotive applications. Industrial markets include network power applications such as telecommunications systems, electric utilities, railroads, photovoltaic (solar-power related) and uninterruptible power supply (UPS), and motive-power applications including lift trucks, mining and other commercial vehicles. Exide is the Official Battery of NASCAR.

Further information about Exide, including its financial results, are available at www.exide.com

About the NASCAR Camping World Truck Series
A popular NASCAR national series since its debut in 1995, the NASCAR Camping World Truck Series features full-size trucks in tough, side-by-side racing. With 25 points events at 23 different tracks across the country, the NASCAR Camping World Truck Series brings thrills to the most passionate NASCAR fans with aggressive and tough competition, action-packed races, and exciting finishes broadcast on SPEED and FOX. The unique nature of racing trucks, the combination of veteran and up-and-coming drivers, and the down-to-earth feel of the series all create a property that avid NASCAR fans can call their own.

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